Starting a restaurant is a thrilling venture, but there’s more to consider than the menu and sourcing the freshest ingredients. While having delicious food is the first step, you’ll also need to consider your print restaurant marketing materials.
The best way to set the tone for your restaurant is through print marketing. They assist you in attracting new customers, disseminating your menu, and encouraging frequent diners to keep coming back.
Restaurant print marketing is far from dead, even though social media marketing is a must in today’s world. With this in mind, you should be aware of the best print restaurant marketing materials that are required. For example, choosing a menu maker app to create a menu card design in an efficient way.
Here are a few restaurant marketing materials that are known to work particularly well for spreading the word.
- Menus
Let us begin with the menu. Consider the design of your restaurant menu thoughtfully because it is much more than just a vehicle for relaying entree prices, descriptions, and food availability. Make an engaging menu card design for your restaurant or cafe which stands out.
Your menu should reflect the ambiance you want to create as well as the price point you want to set. They can be casual and playful, and represent the breadth of your food and beverage offerings. They also convey a sense of pleasantry and magnificence or express an infinite number of other moods.
Whatever you want to position your restaurant, your menu should reflect that. Another way to promote these restaurant marketing materials is to purchase print copies in bulk and distribute them to clients.
- Posters
Indoor and outdoor posters are an essential part of your restaurant’s print marketing strategy. Modern printing technologies have made creating eye-catching interior and exterior restaurant marketing materials simple and affordable.
Posters inside your restaurant that suggest a list of daily specials or photos of delectable desserts effectively increase the number of items sold. This type of restaurant marketing material is essential because busy servers may omit starters, food deals, and desserts.
Outdoor posters can be used to publicize your restaurant’s menu and draw in passing customers. Restaurant print advertising may be used to promote special occasions and limited-time promotions.
- Flyers And Brochures
Flyers and brochures are excellent tools for informing the public about your restaurant and why they should visit. You can communicate live updates, special offers, nutritional information, food intolerance information, and more. Using these restaurant marketing materials one can even start sharing a menu preview to allure potential clients to try it.
Flyers and brochures are great because they can be printed in multiple colors and contain stunning graphics and visuals that can be used to showcase your best menu items!
When creating an effective flyer, a brief statement, a promo special, an address, and basic information about the types of food available at your establishment are required. Distribute the restaurant marketing material on roadways, in parking areas near your spot, or at public gatherings that will attract the customers you seek.
- Business Cards
Always have a few business cards on you in case you meet someone who might become a customer. In a single glance, a well-designed business card will describe all of the details and assistance you can provide: location, phone number, website, email, and a brief description of the food and atmosphere your customer can expect.
Business cards are a timeless way to demonstrate decorum while also serving as a painless advertising tool. Vendors, sales representatives, and suppliers may be given these restaurant marketing materials.
Consider leaving business cards at the checkout counter so that customers can pick one as they leave. When a customer sees your business card in their wallet or elsewhere, they may consider eating at your restaurant. On this restaurant marketing material, you could even include a discount code.
- Tents For Tables
Your diners have put their orders and are now doing…what? The time between ordering and receiving food is an excellent opportunity to draw their attention with strategically positioned table tents. Allow their attention to be drawn to information about your latest beverages or dessert specials, or texting about happy hour prices or a special occasion.
Table tents can be used to advertise drink specials, desserts, signature menu items, upcoming events, and other items. They sow the seed of personal interest in the minds of their customers and encourage them to try new things.
Table tents and restaurant marketing materials are ideal for use with print on demand. Instead of requesting a quote each time you need a new design for your table tents, simply share your new design with your print vendor. And, they will incorporate it into your custom template.
- Banners
Nothing catches the viewer like a large, designed storefront banner in your restaurant’s window. You can advertise your restaurant in a variety of ways by using a storefront banner:
- Sandwich boards on the sidewalk advertising your daily specials.
- Window decals with your most popular menu items and prices.
- A-frame advertisements for upcoming events.
- A banner behind the counter.
And so much more!
However, you are not limited to using this restaurant marketing material only for your storefront. It can also be ideal for events. For example, if your restaurant has a showroom at an exhibition, a large storefront sign can make your establishment the focal point of attention!
- Messaging via Direct Mail
Restaurant print marketing, as previously stated, is not extinct, nor is direct mail. While mail marketing may be used by very few business owners in 2022 and beyond, it is another platform to reach out. If you want to attract residents, this print restaurant marketing material could be your friend
A residential direct mailer is an often-overlooked promotional tool. By simply keeping your restaurant top of mind whenever your diners are hungry and don’t want to cook. Your big, striking contact details and website address can inspire a quick carryout order.
Mailing promotional materials, fridge magnets, or coupon codes are an effective way to attract customers to your restaurant. Mailing a text to your clients is a great way to promote take-out, dine-in, or a special occasion in your restaurant space.
- Packaging
Last but not least, branded packaging can provide a lot of value to restaurants. They are great restaurant marketing materials to use and are inexpensive and simple to design.
Many restaurants are realizing the benefits of developing their line of packaged food products. Quality branding on packaging, therefore, is essential for the selling and safe delivery of these products. This includes everything from bags to boxes to the actual food wrappings.
How can packaging be used as a restaurant marketing material? They’re ideal for take-out orders. The takeaway orders are on the rise in 2022, and getting the correct print restaurant marketing materials for packaging is critical.
- Coupons
Special pricing is a great way to boost response rates. Coupons and discounts are especially useful at the end of every month or annually. Print coupons are also a great way to evaluate marketing strategies. And, bring in new diners that you would have overlooked in other restaurant marketing materials.
The best deals typically give a 10-20 percent discount on the cost of the meal. However, if you offer to give discounted rates at your restaurant, you might also exercise caution because excessive use has the potential to depreciate your business.
As an option, you could consider offering customers value-added benefits. Free Wi-Fi, free parking, a free appetizer, or even a buy one, get one free deal are examples of value-added perks.
- Stickers
Stickers can be used in a variety of ways in the restaurant industry. Distributing creative stickers on cars that publicize your restaurant on the go is one method to use stickers as an advertising medium.
Stickers are ideal for safeguarding packaging bags. To customize your takeaway food orders, you can attach stickers to carry-out cartons, packed lunches, soft drink cups, and shopping bags.
Stickers on menu boards can also catalyze by adding color and something extra to best-known foods and drinks. This not only saves you money on restaurant print marketing, but it’s also a fun way to get customers excited about their order.
Conclusion
As previously stated, there are numerous alternatives for promoting your restaurant by print advertising. Though several restaurant owners like handling their restaurant print marketing. It is best to hire print advertising specialists for the best results.
In favor of their menu and other aspects of the customer experience, restaurants frequently overlook branding and restaurant marketing materials. While it’s important to focus on the details of your marketing strategy, you also need to think about the big picture.
Any new restaurant aiming to make an influence should start with the list above. With competition at an all-time high, focusing on your print efforts is more vital than ever to ensure you’re making a genuine difference in your community.
Regardless of the type of restaurant print marketing you choose; each of these restaurant marketing materials can always help your marketing efforts.
Also, check out the guide to choosing the best seafood restaurant in the industry.
