Doesn’t matter how many high-quality images and amazing content you have on your website, but if it isn’t user-friendly it is of no use. Your website will be in trouble.
The main goal of web design is to make the information available to the user. It also helps in giving a better user experience. A poorly designed website makes it harder for the users to understand the website, resulting in them not staying on your website any longer. Irrespective of which design platform you are using try to avoid these common mistakes
- Outdated look and feel
The website audience you have should always be bound to your website. Your website should be updated after every few years or else it will appear outdated. Which will make the user seem like you are not up to date with trends and norms. It might even make the user feel that your business is just like your website. Make sure you don’t let your web design be the reason you lose customers.
- Not leading value first
Most of the traffic you get on your website won’t buy, so don’t jump on buying right the moment the user lands on your website to make them realize your value first.
- No lead magnet
Users keep on changing websites, so it will be your responsibility to keep them engaged. All that users care about is what is for them on the website. Learning a Web Design Course in Ahmedabad can boost your skills and career in web design. So make sure you give them enough reasons to stay and stick around.
Make them understand their need for the product by organizing quizzes, guides, video series, challenges, and such. This free content can be offered as Pdf and blogs, podcasts.
- No marketing funnel
Not everyone comes and buys from the website, you’ll have to make them buy through your strategies and marketing. The websites which have a marketing funnel get twice the sales boost compared to those that don’t.
- No “Thank you” page
If your user has used or downloaded your free goodies don’t send them a thank you note, allow them to come back to you again.
- Not displaying enough social proof
Social proof is an important aspect of a website, Web Design Course in Vadodara and plays an important role in getting genuine traffic. Everyone is always in doubt about the claims made on the website so they search for proof. It is important to have testimonials or case studies on the website so that people can relate to them and buy your products.
Ways to offer social proof
- Written testimonials
- Video testimonials
- Case studies
- Referred authority
- Customer reviews
- Customer logos
- Numbers – high number of customers you have helped.
- Not displaying authority
Everyone looks for credibility, so you’ll have to show your authority on the page to make your user know you are the expert in the field. You can easily make them understand it by displaying it in headlines, taglines, you on the stage, or with your team.
Make sure you display your credential by Dr, Author, speaker, and such.
Offer your knowledge and experience through blogs, posts, videos, podcasts, and such.
- Not using videos
The second largest search engine is Youtube. Many people like to watch videos for entertainment, knowledge, work, inspiration, or to relax. So you need to add videos on your website to make people relate.
Videos help you to bond with your user, but if it’s you who is in front of the camera talking it will make your website more relatable to your user.
You may not be fine with being the face of the camera but it may help you gain more trustworthiness so you’ll find many people who don’t like you and many who’ll love you.
You can speak about testimonials, and case studies on videos as they are more believable than those written testimonials.
- Terrible copywriting
No one knows everything, you’ll have to be specific and clear about what you do. Your copyright should be crystal clear. One of the most commonly found mistakes in the business is they write everything about themselves and their business. Every visitor who comes to your website is searching for “WHAT IS THEIR FOR THEM ”. The initial 5 seconds is enough to make the user confident enough to stay on your page or not. It is upon you to engage your user with your website by showing them what you offer, and how it is for them, and by showing enough proof from your previous users. It is your copywriting which will either make or break your website.
- No easy call-to-action button
Do you like getting confused about things? No one does. So having a clear call to action button makes it easier for them to navigate things and visit your website again. A good CTA brings a customer one step closer to your website. Be sure about the color of the button; it should be contrasting enough to draw people’s attention, but keep a consistent color on every page. The CTA should be on the top of the website so it can be visible to everyone even when they are scrolling.
Make sure to keep your CTA button on every page so that the user can find your offers on every page. The CTA buttons should have words on them, so the user has a clear idea of what will happen next.
- Not easy to navigate
Create a great map of your website so that the user knows where to find what. If you’ll have complex navigation and something different from what most users are used to, you’ll lose most of your potential customers.
Don’t show your creativity on the navigation part, keep it traditional. If you are dealing with lots of categories using a left-side taskbar you’ll find several eCommerce websites using a left navigation bar to give their user clear directions.
Think of your user while planning your navigation, add only the important categories in the header and rest in the further navigation bar.
If you have made any of these mistakes it is the right time to get it right.