Knowing what lies ahead in your Digital Marketing Melbourne industry can help you plan out your business goals accordingly. For example, voice assistance is gaining popularity and we expect to see more brands integrating virtual assistants into their marketing campaigns.
Voice assistance
In recent years, the technology industry has seen an explosion of new ideas and innovations. In fact, many of the things we take for granted today are products of this innovation. For example, voice assistants—so-called because they allow users to interact with their phones by speaking commands instead of typing or swiping—are one such trend that is redefining how we communicate with our devices. It allows us to interact with our phones in a new way and perform tasks that were previously not possible!
Chatbots
Chatbots are the new kid on the block and they’re quickly becoming a mainstream marketing tool. A chatbot is an automated algorithm that uses natural language processing to communicate with users via text or voice. These virtual assistants can perform a variety of functions, including answering questions and providing support for specific tasks like booking travel reservations or managing customer service tickets.
Many companies are using chatbots as customer service agents because they cost less than human employees while offering 24/7 availability and greater efficiency than email messaging systems.
Influencer marketing
Influencer marketing is a type of content marketing that involves promoting brands through the use of influencers. An influencer is someone who has a high degree of social media influence and can drive significant amounts of traffic to your site. These people are usually celebrities, public figures or popular bloggers.
The most successful way to run an influencer campaign is by building relationships with your partner’s audience as they’re more likely to trust their recommendations than yours.
Augmented reality
Augmented reality (AR) is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.
Augmented reality has been around for several years now and is becoming more prevalent in everyday life. For example, you can use your smartphone to point at real-world objects and get information about them through an app like Google Lens or Wikitude.
AR and VR
AR and VR can be used to create an immersive, fully-interactive experience. But while VR is a virtual screen that transports you into another world, AR overlays the digital on top of your real-world view. Because of this difference in how they work, there are several benefits to choosing AR over VR:
It’s more accessible than VR. Since it doesn’t require a headset or goggles, AR is much easier to use (and thus more accessible) than VR.
It’s more interactive than VR. With AR, users can see digital elements interact with each other in their environment—for example by placing an app right next to them as they walk down the street or sitting on their kitchen table at home as they eat breakfast.
Conclusion
Digital Marketing Services has changed the way we market products. There is a long list of things that marketers have done over the last few years to make their campaigns successful, but with these new technologies, they can reach even more people than before. It will be interesting to see how these trends evolve as time goes on and what other technologies come out in the future.
