Explainer videos have captured the market nowadays. They have swept away the market and blown them away to the peak of success. Many companies think that explainer videos are an excellent tool to promote their brands and advertise their products. They effectively utilize and successfully implement these videos in their business marketing campaign strategies to find remarkable results. Businesses use explainer videos on their website home and inner landing pages for marketing. They also use these videos for different purposes such as email newsletter, social media, and viral videos.
With explainer videos, companies can feature their notable information to the audience and receive their views. They can reveal their goal, purpose, social values, mission, and vision to the customers. Explainer video animation is meant to explain the key features of a product or a service. It helps businesses describe a complex idea to the customers in a simplistic way. Today’s customers have become wise and they only decide to buy a product after watching an entire video. It compels them to take an action and make a decision.
The ratio of success of explainer videos is increasing day by day and businesses are incorporating them into their content marketing strategy. Without videos, they think it difficult or nearly impossible to capture the audience’s attention and win their confidence. Explainer videos are powerful and influential tools to draw the focus of customers. Now, the question arises what type of explainer videos suit the specific target audience and meet their requirements.
To answer this question, we have compiled seven amazing types of explainer videos for businesses:
Whiteboard Animation
Many creative artists use whiteboard animation as a traditional practice of drawing genuine sketches by hand. They employ no additional tools to create animation and show their sense of creativity and originality to the target audience. Whiteboard animation gives a clear idea of a product or a process. It uses a black-colored sketch to display simplicity to draw the keen attention of viewers.
Artists conceive a unique idea and draw a hand sketch to describe a concept effectively. It takes no time for the audience to understand a concept and memorize it for years. Most e-commerce organizations use whiteboard explainer videos to launch their products and reach massive customers. They convey a simple message to the target audience and get straight to the point.
2D Animation
The popularity of 2D animation videos is increasing day by day in the market. It is a two-dimensional video animation technique that allows the characters to move around the 2D space. It defines the length and width of visual space to help customize the scene according to the demand. With a 2d style animation video, businesses can also add emotions and evoke the inner feeling of viewers to capture their attention and retain their interest till the end.
3D Animation
3D animation has an increased demand among businesses nowadays. The reason is due to its finest quality visual animation. It marks a clear distinction over all other animation techniques and mesmerizes the audience with its dynamic and actional video style.
Using a 3d animation is a huge investment for businesses and involves a complete production process to accomplish the goals. The positive side is impressive narration to engage the audience and retain their interest throughout the video. Due to its high-quality results, companies need to dedicate their time and money to achieve the desired outcomes.
Kinetic Typography Animation
Typography beautifies the view of content. It uses fonts and typefaces to highlight the content and improve the readability. Kinetic typography helps readers to engage with content and build interest to read it thoroughly. It delivers a clear and concise message to the audience and fulfills the purpose of a business.
Motion Graphics Animation
Motion graphics animation creates engagement in a video. It adds style and beauty to the visual content and makes it appealing to the customers. Businesses can easily showcase complicated products and present them in a colorful way to hook the eyes of the visitors to the screen. They effectively represent the core objective of a business and deliver it to the audience.
Live-Action Video
The benefit of a live-action video is to shoot a real-time video and upload it on social and viral platforms to access customers. Companies can include original customer testimonials in their video to show proof of evidence to the audience about the credibility of a business. They can also display a live product launch video to engage the audience.
Screencast Explainer Video
A screencast explainer video is an excellent way to display or broadcast live visual content to capture the attention of customers. It shows a live demonstration of a product right at the moment on the screen. A live shoot creates interest in viewers to watch a video and increases its value of traffic and lead conversion. It is easily understandable for the audience to understand the purpose and concept of a business without using any tools or resources. Companies use this video technique to save their time and cost to invest in video production.
Conclusion
Hence, in a nutshell, these above-mentioned are the interesting types of explainer videos to explain the complex product idea to customers and transform it into a simple way. The demand for using explainer videos is on the rise these days and benefits organizations in many ways. They can boost their traffic and revenue to earn profit.
