Candles are used in different events, including festivals, weddings, and birthdays. In other words, candles are a mandatory decorative item. Besides, aromatic candles bring you at peace when life routine gives you a lemon and you feel low. However, as a candle supplier, you must also consider the decorative features and make your candles look attractive. For this purpose, you must have amazing candle boxes.
Presenting your product in an attractive and unique encasement has become a need of contemporary time so that your business can be sustained in the market. To achieve this goal, you must get custom packaging. You must design these boxes smartly so that you could seamlessly persuade the target audience.
Choose The Right Material
To manufacture an excellent packaging solution, choosing the right packaging material is crucial. You cannot expect the ultimate efficiency if you have not used the right material. Therefore, it is important to consider all the available packaging stocks and choose the best out of them.
For candle packaging, you must choose the packaging material that would not affect the integrity of the wax that is filled in the candle container. Besides, for pillar candles, the packaging material must be chosen wisely. For this purpose, you can use different materials that may include cardstock, kraft, and chipboard. These materials are used widely for indifferent reasons such as:
- Cost-effective
- Highly protective
- Fully customizable
- Eco-friendly
Know Your Audience
The packaging style must connect the customer emotionally so that he would not notice other brands. For this purpose, you must know who you are targeting; their interests, and expectations. You can get these pieces of information from their age, gender, and ethnic groups. As candles are liked by everyone, you can use different design boxes.
You can design different packaging boxes following the color or scent of the candles. In this way, you can add diversity to the packaging design. For instance, you may use vibrant as well as mute colors. Eventually, the chances of getting more sales from different people will be increased.
Create A Minimal Design
The packaging design must be simple and user-friendly. Avoid making it too complicated that the customer will become frustrated. As cardboard and kraft materials are flexible, you can design these boxes in different shapes and styles. You can have different designs such as tuck-in boxes, slider sleeve boxes, and window patch boxes.
Adding details is one of the important factors of modern packaging solutions. However, do not include unnecessary details. Always be precise when you are including information on the packaging boxes. For instance, you can include product details such as scent name, weight, and usage. Extra details may create a lousy impression due to which your sales rate may get affected.
Be Bold
Your packaging solution can loudly speak about your brand values. Therefore, you must make your packaging highly attractive. For this purpose, you may use different printing techniques such as lithography, flexography, silkscreen printing, and digital printing. All these printing techniques are different and give you different image results.
Include enticing graphics that speak highly of your brand. You can include graphics that can describe your candle specifications such as color and scent. You may also use one color box for any type of candle and can print peculiar details on the box. Also, you may use high-end features to make your product luxurious. However, you need a flexible budget as these features are expensive. These features include embossing, debossing, and foil stamping.
Include Brand Details
Customized boxes provide you with a great solution to market your brand. For this purpose, you must print your brand identity on the packaging boxes. Printing your brand name and logo helps you to make more people aware of your brand. Also, these details create a sense of authenticity due to which people will be more likely to trust your product as well as your brand.
When you print the brand name, logo design, and attractive slogans, people will incline toward your brand. This is because these details manifest the professional identity of your brand. Also, you must enticingly include these details so that people will remind you for a long time. In this way, your brand name will pop up in their minds whenever they tend to buy an ideal candle.
Stack Out Your Product
Differentiating your brand from rivals is an essential factor. You cannot grow your business if you are not giving customers what they expected from your brand. For this purpose, you have to go overboard while influencing the audience. You must design a packaging solution that brings ease to the consumer. For instance, you must offer candles in boxes that are durable and work as a consistent keeper.
The convenience you offer in your product greatly influences the customers to choose your brand over others. Also, candles are bought largely for gift purposes. Therefore, you must also use rigid boxes if you have a flexible margin in the budget. Subsequently, you will be able to effortlessly stand out in the competition.
Use Different Add-Ons
You may also use different add-ons for different purposes. For instance, you can use different inserts such as cardboard sheets to make the packaging more protective. You may also use them to make partitions when you are manufacturing boxes for packing more than one candle in a single box. You may also use different finishes such as different printing views including a 3D mockup or flat views. Different varnishes and coatings are also used such as spot UV, PVC lamination, gloss or matte coatings and aqueous coating, etc.
Conclusion
Candles are used not only for decoration but also for relaxation. Their presentation also matters. Therefore, designing packaging plays a vital role. Choose a packaging material that can fulfill all your requirements such as protective, inexpensive, and ecological. Design candle boxes wholesale effectively so that you can easily persuade the potential audience. Include those details and graphics that better describe your brand and help you to compete in the market.
