If you’re looking for wholesale plus size clothing, you might be wondering how to find the best deals on these products. Many websites offer them at very affordable rates, but it’s important that you choose your merchant carefully before ordering so that you can get the maximum value out of your purchase and avoid wasting your money on products that won’t stand up to regular wear and tear or that won’t be able to match the retail price point when you go to sell them later on. Keep these tips in mind when shopping around to find great deals on wholesale plus size clothing.
Choosing a Online Seller
You’ve got a few options for where to buy wholesale plus size clothing. You can buy from an individual in bulk or from a larger company in a smaller amount. Deciding which option is best is really dependent on what you’re trying to do, how much you have and how much money you’re willing to spend. If you want a variety of products and think your customer base will be too small at first, buying one item at a time would be ideal.
Picking an Item to Sell
We’re going to assume you’ve never sold anything before, so let’s start with a low-risk, high-return option: wholesale plus size clothing. If your product is a hot commodity, it doesn’t hurt that you can buy wholesale and make some hefty profits in addition to having less competition. For example, if you sell 100 items at $100 each, your gross profit is $10,000—but if you buy them for $1.25 each from overseas manufacturers and resell them for $200 each, your gross profit jumps up to more than $18K.
Setting Up Your Own Shopify Store
Before you can add products to your store, it’s important that you set up your Shopify account properly. It might seem like a daunting task at first, but it’s actually pretty simple. Follow these steps and soon you’ll be ready for some wholesale plus size clothing.
Finding your Target Market
Many times when people start a business they want to market and sell their product or service to everyone. When you do that, it is called shooting in all directions. A much better idea is targeting a specific group of customers and finding out what they want, then giving it to them in a unique way. For example if you are selling wholesale plus size clothing your target market might be small women’s clothing stores around town or online stores. You will want to find out how large your potential market is before you commit yourself.
Listing Items on Amazon
One of the most important steps in getting started in wholesale plus size clothing is creating brand awareness. Find social media accounts for popular plus size fashion blogs, like Curvy Girl Fashion and Your Wardrobe Unlock’d, and start interacting with their followers. People following blogs want to know that someone out there understands what they’re going through—this is your chance to show you do. It can also be helpful (and savvy) to follow curvy accounts on Instagram and Pinterest—those people are more likely to look at your brand’s pages because they are interested in fashion specifically catering towards them. But don’t go overboard: make sure that a majority of your time is spent building your website and interacting with individuals who have come from reputable sites like Pinterest.
Creating Brand Awareness and Engagement
When you’re first starting out, it’s important that you create brand awareness and engagement. Building your social media profiles is a great way to do just that. (In fact, many wholesalers actually require you to have a Facebook page before they’ll even work with you.) Start off by setting up your Facebook page and following some of your favorite bloggers; comment on their blogs, offer them promotions through your store and find any other way to get involved with them in their online community. Make sure you take advantage of all opportunities for engagement because getting known is key! If they know who you are, they’ll be more likely to come back to visit in the future.
Dealing with Negative Feedback
It’s normal for your customers to have complaints about your products or services. However, as a manufacturer or retailer of plus size clothing, you can receive negative feedback that threatens your business’s integrity. The best way to deal with these complaints is by making sure you keep them private so other customers are not scared away from buying from you again in the future.
Shipping Quality Products Quickly
In order to keep customers happy, you’ll have to deal with both online and real-world problems. While Amazon Prime is very popular, many people still prefer their packages delivered quickly. Make sure your suppliers can ship orders quickly and that you know when they’re shipping items out so that you can get them into customers’ hands as quickly as possible. If a product is damaged in transit or doesn’t arrive in a timely fashion, get it out of customers’ hands immediately so they don’t lose interest and take their business elsewhere. For example, if someone orders five products but only gets three of them before getting a notice about delivery issues for an item that hasn’t arrived yet, follow up promptly and let them know when they can expect replacement goods.
