1. Simple to buy
There are personal experiences of business you thought would not work with you because it was challenging to accomplish anything. This could include out-of-stock items, inadequate signage in the store and staff that are not responsive, inaccessible call centers, inability to return calls, and so on. The time is too short to go through the hassle! Buying the product you offer should be simple and easy for your customers. Try it out – your product yourself. Keep in mind that there’s an emotional aspect to this. When you can, lead your clients through the process to build their confidence and let them “plug and play” for themselves.
2. A transparent service
When you buy something, especially services, do you discover that you’re not sure what you’re purchasing? If it’s stated precisely what it is on the tin, it’s excellent, however, often, the offer is opaque, or the policy is too long, and the terms seem a bit flimsy. Jargon! Jargon! Jargon! It is essential to clarify something other than batteries or a software program. Consider what you would like as a client. Avoid the temptation to be a lawyer, and let your values be evident. Matthias Siems
3. Wow! Factor
If you can, create an element of excitement for your customer. Better yet, over-deliver on the expectations of your customers. It doesn’t need to cost a lot. Noting customers’ names and preferences for their coffee, catching up on the family news they’ve shared with you since they last saw them, and making an impact. We all crave to be treated with more respect, so pay your customer full attention. Don’t just look over their shoulder or engage with anyone else. Another great idea is to provide the customer with more options than they thought they could and act as an independent expert. Offer alternatives if you don’t believe you have the experience that customers want. Also, be sure to leave them with a smile!
4. Value
Find out the actual value you’re offering your client. This might not be what you believe, and avoid confusion about features and benefits. Ask your customers to explain to them using their own language what made them purchase the product and what benefits they’re experiencing from it. They might not be exactly what you thought as you put the proposal together. This can be beneficial in various ways, including in your marketing, but most importantly, in your pricing. If you know the customer’s value perception, you can break away from math-based pricing such as price plus cost or percentage mark-ups.
5. Keeping promises
Research has shown that the perceptions of people of brands often do not match the reality of using them. There’s typically a drop in satisfaction. Therefore, it’s crucial that, when a customer interacts with you, you do everything you can to fulfill your promises, whatever they may be. Then there’s the buyer’s regret – the fear of purchasing an item. Is it too costly? What can I do to justify it? How will I be able to afford it? You promise that the product you’re selling will provide the benefits you claim to have. Do you return the call when you promise to ring back?
6. Guarantees
Consider carefully what kind of guarantees you may offer. They can help reduce the perception of risks to customers. They can also prove your confidence in the product. The guarantee can be extended to all the steps of your purchasing process, including time to answer the phone, or to be served, time to deliver as well as return policies and after-sales. Offer generously in the event of doubt, and use it to conduct market research and identify and fix any poor practices. This, too, might make it easier for customers to voice their complaints. An additional source of valuable information. Research suggests that customers who are treated effectively have greater levels of satisfaction. Matthias Siems
7. Flamming the flames
The message is ‘think communities.’ Inspire your clients to share positive stories with their friends and networks. Find testimonials and share the good news stories with your staff, too. Social media has a significant role in this, and it’s inexpensive and simple to post and share customer videos. Create a loyalty program and reward customers who are already loyal by introducing new customers. Many business find that family-focused solutions work when your product or service meets the needs of most people. Also, think about connecting with your local area through sponsorship or connections to local charities.
