Digital Marketing Certification Course In Dubai And Online
Become a certified digital marketer and learn how to develop a comprehensive marketing strategy and implement campaigns on key digital channels.
Become a certified digital marketer
Top digital marketing experts will give you insights on running campaigns on Google, social media, and other platforms.
Course Outcomes
- Learn how to create a digital marketing funnel for any brand.
- Understand and interact with your audience
- Generate leads and sales from paid social or paid search campaigns.
- Gain hands-on experience with all major platforms through practical workshops and an advertising simulation tool with a test budget of up to $50,000 (in-person training).
- Create a digital marketing guide that can be used in any industry.
- Get up to 4 certifications from Nlptech, KHDA, and Google.
- Learn how to manage a digital team or agency.
About the course
Refine your regional strategy and best practices.
Our trainers will guide you through hands-on training using case studies and practical strategies developed for the MENA region and beyond. Learn how to develop B2C and B2B marketing plans, measure objectives, track return on investment (ROI), and design a growth strategy.
Learn how to build a plan and increase sales for all types of businesses
Learn how to create a comprehensive marketing plan that includes search advertising, social media, search engine optimization, content strategy, email marketing, launch advertising, retargeting, analytics, reporting, and how to optimize your website to increase conversions!
Get a certificate in digital marketing
During the course, you can get up to 4 certificates. The Nlptech certificate is recognized by all major technology and digital companies in the UAE and KSA, as well as KHDA and Google certifications.
Career opportunities and support
After completing the course, you can join Nlptech’s talent database and get access to digital marketing training in Dubai. We have recently recruited marketers for companies such as Noon, TikTok, Alshaya, Swvl, and Sarwa. Our team will help you move up the career ladder.
What you’ll learn
Learn how to develop comprehensive B2C and B2B marketing strategies, measure goals, track ROI, and design growth strategies.
Digital marketing strategy
Learn how to implement a successful online marketing strategy. Discover the benefits of each marketing channel and how they can be used to achieve your marketing and business goals.
Social media and content marketing strategy
In this lesson, you will learn how to create solid content and a social media marketing strategy that will help you stand out among competing brands for the attention of many consumers.
Paid social advertising
In this module, we will explore the basics of paid social advertising. You will learn and practice how to effectively target people on Instagram, Facebook, Snapchat, Twitter, and other platforms.
Paid search on Google Ads
This module will show you how to make the most of Google Ads to grow your business, benefit your organization and the customers you serve, and advance your career.
SEO
This module will give you a better understanding of how search engines work and how to use them. You will increase your business revenue and learn many advanced skills that will help you advance your career.
Learn how to master Google Analytics
Track the key metrics your business needs, tell stories about your data, and bring advanced metrics and measurements to the table. Customize reports and dashboards with the data you need, automate key processes, and get Google certification.
Email marketing and customer retention
In this workshop, you will learn the basics of email campaign development, HTML coding, professional template design, tracking, and creating automated campaigns (using drip campaigns and workflows), with the goal of creating a robust digital customer retention strategy.
Conversion Rate Optimization (CRO)
Increasing your website’s conversion rate will not only increase conversions, it will also increase acquisition costs for all marketing channels, making marketing more profitable. Learn how to master CRO to convert more visitors into customers and learn more about your customers.
Influencer marketing basics
Learn how to create and successfully implement an influencer marketing plan. For any business owner or marketer who wants to learn how to work with influencers the right way! Additional module (for self-study)
Managing a Digital Marketing Agency
In this self-management module, you will learn from experts in the field how to find, hire and manage digital marketing agencies. You will understand how to brief them, develop KPIs and produce reports to maximize return on investment.
