Presently, organizations find it incredibly difficult to manage the marketing workflow and the associated supply chain. There is the possibility of delay at every stage of the process which includes designing, ordering, billing as well as shipping.
Although, it is a very big issue, thankfully, it can be effectively addressed with the aid of a web to print fulfillment. So, with the help of a custom-designed eCommerce website or portal, you would be able to effortlessly customize, access, and distribute brand marketing materials anywhere and to anyone you want.
Now, let’s understand what is referred to as web printing in the forthcoming section:
What Is Web Printing?
Web printing or web-to-print fulfillment is known to be a custom online portal that allows businesses to order a wide diversity of printed products. This portal typically consolidates the whole printing procedure into an instant and real-time marketing workflow.
Note that web printing is considered to be ideal for all those organizations which tend to have several departments or locations, especially franchises. It is because prints can be directly shipped to the requested address. Also, the billing is done to a master account or individually.
Suppose you have hired a new realtor for your brokerage. Once you have provided that individual access to your web to print portal, they can focus on updating their info so that they can order business cards made with the help of print shop software.
Also, they can utilize the designed flyer template, especially for their listings, and ship open house signs immediately to their location.
Web to print fulfillment works best for the following:
- Franchise printing
- Promotional items
- Signage
- Display as well as POP graphics
- Sales and marketing collateral (brochures, postcards, flyers, business cards, etc.)
- Variable data printing
- Warehousing
- On-demand printing
As you are here, it can be clearly understood that you are looking forward to starting web printing for marketing. Well, in such a case, this comprehensive guide is going to be very helpful for you.
In the following section, we are going to discuss some of the best ways in which you can start web printing for marketing. So, all that you need is to read this comprehensive guide to gain a better understanding of this:
Best Ways In Which You Can Start Web Printing For Marketing
These days, it has become important for the marketing departments to employ a web to print solution and print shop software. Both of these can ease out the work for the marketing departments.
The overall process of utilizing a web to print solution is straightforward. You just, need to collect your assets, upload those to the portal, choose what you want to be printed and finally sit back and relax.
- Uploading Of Marketing Material
As a part of this step, you will need to collect brand assets, marketing copy, images, and other digital collateral.
Once you have gathered all these things, you need to upload those to a web to print portal. In case you are struggling with developing marketing designs, then you can opt for the assistance of web printing services dedicated to offering graphic design solutions.
- Setting The Standards
In this stage, you need to manage certain things, such as who possesses access to the portal, what content is editable, and what they typically have access to.
You will find that some of the users tend to have access to everything. But some others require access to only a few items, like postcards or business cards.
- Choosing, Updating, And Ordering Of Their Own Prints Products By Users
You can choose to create individual login credentials. Also, you will find that in some cases, users may even have to make payments for their products.
- Shipping Of The Order
Irrespective of the location, the users get the privilege to select where to ship, depending on their requirements.
Print Marketing Made Seamlessly
One of the exciting things to note in this aspect is that some of the print portals are considered better than the others. It is something that can make all the difference in the workflow of your marketing team.
For your knowledge, below we have enlisted some of the most important qualities which you should essentially look for in your online print or web to print store:
- Ease Of Use
While selecting an online print software, you should focus on choosing one that is easy to use. As you may not have the professional design skills and so, to make sure that you always come up with world-class designs, you should use a tool that is simple to work with.
- Customizability
As each business is unique and so, you should essentially make sure that the printing portal you choose has the capability to meet your specific business requirements.
- Access Control
The printing portal, you choose should again have the capability to integrate with the workflow of your marketing team by offering distinct levels of portal permissions to distinct users.
Now, let’s have a look at the most important benefits of the web to print as discussed below:
Key Benefits Of Web To Print
- It ensures that your valuable customer data and assets always remain secure
- The admin of the portal can view who has ordered and what products are being ordered
- Web to print also offers independence to the users so that they can easily order, update and pay
- Franchise owners can buy approved signage
- It helps the location managers to stock brochures
- With the help of web to print solution, new hires can order their own business cards
The Way In Which Web To Print Impacts The Marketing Workflow
Web to print effectively streamlines the marketing workflow by removing any needless links and kinks that are there in the chain.
It is evident from a research study, that marketers end up wasting around 7 hours every week on redundant duplication work. And more than half of that time is spent on email responses as well as soliciting feedback, especially on projects.
By allowing users to order their own print products, you would be able to empower them. Not only that, but you can also save a lot of time which it takes for designing each of the prints, sending for feedback as well as approval, order, receiving, and shipping back to the address of the user.
As you will find pre-approved designs that are already loaded on the portal, it aids in removing the cumbersome approval procedure with the printer.
So, it ensures a more streamlined workflow which helps in setting the stage for a robust ROI.
Web Printing and Brand Consistency
As a part of effective brand marketing, you should focus on maintaining the consistency of the brand across several locations and platforms. Whenever you utilize a web to print platform, you would be able to easily design marketing collateral as per your requirements.
So, all in all, web printing helps in ensuring brand integrity.
Why Should You Implement Web Printing For Marketing?
You would be able to considerably increase marketing workflow by harnessing cutting-edge technology for powering your prints.
Keeping assets and files in a secure portal and untimely approving online helps in effectively reducing the conventional email chains, missing collateral, lost files, etc.
As a result, you can invest your time and efforts in other important tasks which are related to ordering and also managing prints. So, you would be able to control your marketing content which is considered to be its best part.
Wrapping Up
We hope that now you have got a good understanding of how web to print fulfillment can significantly help both your brand and marketing campaigns. Have any further queries? If yes, feel free to ask a professional web to print store like WTPBiz today.
