Selecting a manufacturing marketing agency for your company is a challenging process. It takes much more than a quick Google search to identify the best options, and finally make the best decision. Today, we will take you through the most crucial tips to keep in mind while selecting a manufacturing marketing company.
What Does a Manufacturing Marketing Agency Do?
When it comes to marketing, manufacturers have always braved a distinct set of challenges: longer purchase cycles, specific target audience, higher price points, complex purchase decisions, and involvement of several decision makers.
An industrial marketing agency possesses specific expertise and experience in the manufacturing industry. It helps to design and implement robust marketing strategies for the manufacturing vertical to drive greater sales and revenue.
5 Tips to Choose the Right Manufacturing Marketing Agency
There are several factors that you must keep in mind while selecting a manufacturing marketing agency as mentioned below:
1. Expertise in Manufacturing
Not all marketing agencies have experience in manufacturing marketing, which is why you need to make sure you select an agency that does. Apart from that, the agency should also have considerable experience in your specific field of manufacturing.
For instance, life sciences manufacturing marketing is very different from textile manufacturing marketing. So if you work with a company that has experience in your specific manufacturing niche, you will get access to a much more refined process. Besides, the agency will already have an idea about your target audience and can instantly begin targeting them through relevant and niche content.
To look for a marketing agency in your manufacturing domain, you can seek referrals from your peers. Additionally, you can look for such companies at various manufacturing industry events.
2. Work Portfolio
Almost all marketing agencies have a work portfolio that they use to showcase their work to potential clients. Before finalizing any manufacturing marketing agency, go through its portfolio in detail. Once you have a name of their previous clients, do some digging on Google to see what spots their clients rank on for their industry-specific keywords.
Also, make sure to check the agency’s own website and the quality of content published on it. If the agency does not have a portfolio, you can ask them for some previous work samples. In case the agency is unable to provide any work, it’s definitely a red flag.
3. Type of Services Offered
Certain marketing companies only offer services in specific areas such as digital advertising, website development, or marketing. To expand your manufacturing business and build credibility, it will be beneficial if you work with an agency that offers an umbrella of marketing services.
Working with a full-service marketing agency can help you make the most of all digital and physical channels to expand your reach. In other words, the manufacturing marketing agency you hire must offer all the below-mentioned services:
· Marketing strategy
· Content marketing
· Website design
· Branding
· Social media marketing
· Public relations
· Graphic design
· Trade show marketing
· Video marketing
4. Proof of Results (ROI Delivered)
This is a crucial factor that must be considered before hiring any agency. Ask the agency to provide some sample reports to see how they measure their results. Ask them about the metrics they use to track their progress. Also, understand how they evaluate data and marketing efforts.
You can examine the agency’s case studies to get an understanding of their success rate. Case studies are a great way to go into detail about a specific issue, solution, and results. Seeing the measurable results that an agency provided for a similar company as yours can help you determine if it is the right fit.
5. Their Strategy for Your Company
Manufacturing is a highly competitive industry. As a result, manufacturers need to be very proactive and integrate various marketing efforts in order to stand out. You cannot only rely on referrals or leads from the sales department to grow your business. What you really need is high-quality and strategic content pushed on multiple platforms to secure high-quality and valuable leads.
So, before hiring any marketing agency, make sure you understand its strengths and weaknesses. Talk to them about the strategies they have in mind to grow your business. See if those strategies are generic or focused on the precise requirements of your business. This will help you make the right call.
Conclusion
Marketing in the manufacturing industry is not a straightforward process. And for this reason, you need a marketing agency that possesses the technical know-how as well as the right tools to get results.
At StratMg, our skilled and proficient professionals have in-depth experience in B2B manufacturing marketing. They can help you devise a robust marketing plan to boost awareness around your products and generate quality leads.
