According to IMARC Group’s latest report, titled “Photo Printing and Merchandise Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the global photo printing and merchandise market reached a value of US$ 19 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 26.3 Billion by 2027, exhibiting at a CAGR of 5.9% during 2022-2027. Photo printing and merchandise refer to a variety of personalized gifting and decoration materials on which photographs are printed. Printed cards, calendars, canvases, mugs, keyrings, cushions, t-shirts, etc., are some of the common product categories. They are primarily produced by using the dye-sublimation procedure, in which the printed dye is incorporated with the polymer coating of the sublimation paper onto the object. This procedure creates highly vibrant, durable, scratch-resistant, and long-lasting prints.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Market Trends and Drivers:
The rising utilization of smartphones and tablets to click and process high-resolution images in place of professional cameras offers enhanced flexibility and customization to photo editors, thereby catalyzing the photo printing and merchandise market growth. Additionally, the growing inclination of millennials towards personalized gifting options has escalated the demand for photo printing and merchandise. These products are also used by corporates for product promotions and increasing brand awareness among the masses. Besides this, several technological advancements, such as the development of lenticular printing for high-definition and 3D prints, are also bolstering the market growth. In the coming years, the increasing penetration of social media platforms and online retail channels is further expected to drive the market.
Photo Printing and Merchandise Market 2022-2027 Competitive Analysis and Segmentation:
Competitive Landscape With Key Players:
The competitive landscape of the global photo printing and merchandise market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- American Greetings Corporation
- Bay Photo Inc. (Circle Graphics Inc.)
- Card Factory
- Cimpress NV
- Digitalab Ltd.
- Eastman Kodak Company
- Hallmark Cards Inc.
- Hewlett Packard Enterprise Development LP
- Shutterfly Inc.
- Walgreens Co. (Walgreens Boots Alliance Inc.)
Key Market Segmentation:
The report has segmented the global photo printing merchandise market on the basis of region, product type, printing type, device used and distribution channel.
Breakup by Product Type:
- Prints
- Wall Arts
- Cards
- Photo Gifts
- Photo Books
- Calendars
- Others
Breakup by Printing Type:
- Digital Printing
- Film Printing
Breakup by Device Used:
- Desktop
- Mobile
Breakup by Distribution Channel:
- Instant Kiosk
- Online Stores
- Retail Stores
- Others
Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (Egypt, United Arab Emirates, Saudi Arabia, Turkey, Qatar, Iran, Others)
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Key Highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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