Promote Your E-Book | 10 Tips For Indie Authors

how to promote a book

Congratulations on persevering through the time-consuming process of authoring an exciting book or E-book. Maintain the intense motivation that carried you all the way to this blog article in order to eventually accomplish every best book publisher’s long-term goal: monetization. Continue reading to learn about 10 ways to advertise your e-book.

1. Examine Your Digital Assets

You’ve been so busy typing and drinking coffee that you’ve probably neglected to advertise yourself as a seasoned self-publisher online. Make sure your Facebook, Twitter, LinkedIn, Pinterest, and website reflect your writing enthusiasm and supply the information that your future clients and followers will want from you.

Also, don’t underestimate the power of social media as a publishing and promotion tool. If you want to get those likes, shares, and retweets, you need to make a strong first impression.

Buffer’s Kevan Lee released a 15-Minute Social Media Audit That Anyone Can Do. Done? Please continue reading.

2. Buzz Campaign Prior to Launch

You already know how fantastic your E-book is, but instead of bragging about it, let’s start generating interest and creating a buzz in order to capture the attention of your potential readers. 

Show your followers a convincing image of how your work will improve their lives.

Sharing a paragraph or a page from your E-book that you think particularly intriguing is one technique to pique people’s attention.

Then, you’ll want to be extra social about every tiny step you take in the process of bringing your E-book to the public. For example, you may want to Instagram or post on Facebook when your E-last book’s chapter is completed, as well as when your E-book cover art design is complete. People will enjoy seeing how enthusiastic you are about this significant accomplishment of yours and how eager you are for it to be available for everyone’s eyes, not just yours and your cat’s.

Have you thought of crowdsourcing your E-book? If what you’re creating is truly new and intriguing, you should go ahead and crowdfund it! This way, you’ll have some money for regular expenditures and an immediate throng eager to be first in line when your E-book is available.

If you’re serious about it, I highly recommend reading John Lincoln’s detailed blog article on building pre-launch buzz, which was published on Jeffbullas.com.

3. Get a Contemporary Landing Page

So, what’s the big deal with so-called “landing pages”? Although the term is self-explanatory, there is some ambiguity around it. A landing page is a page that a user arrives at after clicking a link, typically one found in advertisements. To keep the visitor engaged, the landing page MUST show what the link promised. A successful landing page leads to conversion, so whether you’re collecting emails or directing people to the buying cart, make sure you show the information your fellow readers are searching for in a clear and imaginative manner and connect to all of the sites where your E-book is available.

Envato Market is a fantastic resource for responsive landing page designs. Most templates provide instructions on how to quickly set them up on your own. In this post by Asheesh-Bhardwaj of Ixwebhosting, you can learn more about landing pages.

Take a peek at the 3D book mockups on the right side of the pictures to see how Placeit can help you improve your landing page. Which one is more appealing and professional?

4. Advantages of Giving

You’re probably a new author, and not everyone is familiar with your narrative abilities, so giving away just makes sense. Finally, if someone reads your free content who would not have bought your book anyhow, you’ve lost nothing, right? It is excellent practice to request an email address in order to unlock a digital download of your E-book sample.

SlideShare is an excellent tool for accomplishing this. Create a gorgeous presentation of no more than eight slides that introduces your E-book. You should also include a (trackable) link that goes to your landing page or directly to where your admirers may download your E-book.

Consider purchasing bulk USB Flash drives with a copy of your E-book on them and distributing them at book conferences, at a local park, or to close friends and coworkers. In this essay, Mark Coker of Smashwords explains why giving out e-books might help indie authors increase their revenues.

More on this in Tip #7, where your advertising efforts will be put to the test.

5. Aesthetics Are Important

We do, in fact, evaluate books by their covers. Nothing makes a release feel more official than a well-designed cover. Invest time and money (but not too much) in designing a visually appealing cover design. The objective here will be to make your E-book appear to be a best seller.

Create a 3D E-book mockup after creating your E-book cover with a tool like this E-book cover builder to display your E-book in diverse settings, platforms, and circumstances. Isn’t it amazing?

You may select from hundreds of book cover themes and book mockups on Placeit. There is a link between high sales and professional book design. So go ahead and produce high-quality images to boost book sales! Here are a number of fantastic prefabricated book cover ideas to get you started.

6. Set Your E-Magic book’s Price

Are you now prepared to sell? According to Millcitypress, the most popular pricing for your E-book is $3.99. This magic price does not apply to every self-published E-book on the market, and it is only a suggestion. Go for it if you believe you can get more bang for your cash! Consider that you will be paid a royalty on the retail price of the E-book, so make sure you are satisfied with the final amount. More on pricing psychology and E-book royalty percentages may be found here.

Selling E-books on the internet? Check out this Guide on Increasing Sales with E-book Mockups and Videos.

7. Promote Your Ebook Using Social Media, Ads, E-Mail, and Other Methods

Experts advise combining several techniques of advertising. Paid search using Google AdWords is focused on keyword targeting and the usage of text-based adverts. Facebook Advertising assists people in discovering information based on their interests and online behaviors. The possible granularity with which you may target Facebook users is its strongest suit, and it is for this reason that I suggest it the most.

Make your advertising clickable by using appealing photos and language. Placeit’s Social Media Book Ads are 3D book mockups + text that will help you promote your book like a pro. If your advertising is not enticing, viewers will just scroll past them, wasting your money. Keep track of how your advertising perform across platforms and finally get rid of the ones that aren’t working.

8. Accept E-book Promotion Websites

So we want as many people to see our E-books as possible, right? “Indie writers can directly submit E-books to any online E-book store, but we may instead opt to distribute them utilizing an E-book aggregator like Smashwords, IngramSpark, Vook, or BookBaby,” Carla King says.

Similarly, we may upload our print book to Amazon directly through CreateSpace but distribute it to other online print booksellers and brick-and-mortar shops through a distribution firm such as IngramSpark.”

I would also suggest checking out new sites like Wattpad or Bookbub, as well as looking at reputable publishers for book promotion services: Kindle Direct Publishing, Nookpress, iBooks Author, and Google Books.

9. Keep Track of Every Link You Share

Unlike a physical bookshop, where you can’t track every visitor, most internet properties include a method for tracking how a user found you. Google Analytics, Facebook Page Insights, and Twitter Analytics may all give useful information about your visitors. It is quite beneficial to understand your visitors’ demographics, the technology they use to access your owned media (mobile or desktop), and the path they took to eventually reach you. Also, if the URLs you’ll be sharing are too long, utilize a URL shortener like TinyURL.

10. Outreach, Outreach, and More Outreach!

Create an eye-catching email and reach out to prospective influencers, podcasters, editors, bibliophiles, bookworms, and bloggers. Give a follow-up after a week or two with no answer, and keep pressing. You will receive crucial feedback as a result of their answer, and perhaps, they will promote your E-book, allowing it to reach an audience that you would not be able to reach on your own.

I hope you found the suggestions useful and that you continue to write and promote E-books. There are a lot of people that are looking for unique material. If you’re still writing, make sure to check out our list of must-have self-publishing resources. Promoting an E-book is not a simple process, but it is also not impossible. Declare milestones on your social media accounts, continue to write and blog, and outsource time-consuming tasks to specialists on Fiverr or Freelancer.
For updates, please follow Placeit on Twitter, Facebook, or Dribble.

“Not only was writing my book my favorite part, but Placeit made it incredibly simple to design all of my social media photos.” I had a great time creating my debut marketing.”

Happy Reading!!!!
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