Whether you’re the head of a fundraising charity, the CEO of a multinational company or a small business owner, there are many reasons why your business should partner with a food truck.
Whether your goal is to promote your business’s marketing, raise money for your school’s athletic department, or increase your business’ sales, food truck used offer a unique opportunity to achieve your organization’s goals.
The mobile kitchen is creating a buzz. Are used car sales lagging behind? Worried about generating enough revenue to fundraise? Large, brightly colored food trucks at your event will increase public interest and attract potential customers or donors to your event. Combined with a radio show, a food train could be just what you need to help you reach your sales or fundraising goals.
Food truck operators own social media.
Twitter, Facebook and mobile internet are tools of the kitchen trade and have loyal followings. When these followers learn that their favorite lunch cart sells food at your business, more people will visit your business and be more receptive to your ads. Leverage a food truck’s social media presence and followers to increase sales.
Economics having a mobile kitchen at your event is cheap and just as cheap as asking if their truck is available for your event. Park the food truck near the entrance. If you have the money to invest, you can do a food truck deal where you pay for the first 50 meals of your first 50 customers. Customers love gifts. People love free stuff, and you can give them something fun, different, and educational that won’t break the bank. If you’re a charity fundraiser, most food trucks will be happy to come to your event for free, and many will give you a percentage of their sales in exchange for being at your event.
Consider sponsors. Many lunch carts display your business name, web address, logo and phone number for a fee. And you don’t have to spend thousands of dollars on it. Some carriers put your information on their trucks for discounts or free goods and services. Communicate so that your information menu is next to the rest. Your ad will be seen by thousands of people. Most mobile kitchen owners will be honored to have your charity’s logo on their truck for free.
Consider a corporate partnership.
If you have a garage, offer the mobile kitchen owner a free oil change or inspection in exchange for hanging something on the truck that says “XYZ Food Truck Garage Services provided by your garage name.” The partnership concept is really only limited by your imagination. Do you own a brewery? Do you have a grocery store? Give truck owners the opportunity to use your beer or product at a discounted price in exchange for using your beer or product and linking to it directly on their menu. Any company can become a trucking partner and all participants benefit from this relationship. Mobile kitchen owners reduce operating, catering or maintenance costs, while companies offering discounts, products or services enjoy significantly lower costs and brand awareness.
Your employees need a vacation.
Catering at your workplace boosts morale. If your company can’t afford food for its employees, find a mobile kitchen that serves delicious food and celebrate one day a month with Food Truck Day. On designated days, bring food to your work truck and you will see smiles on the faces of your employees during lunch.
Organize a contest. When sales are lagging, offer your sales team a catering event as a gift. Whoever sells the most gets a free party for 30 people at their home. For less than $10 per person, your $300 investment can really grow your sales team and motivate them to increase your profits. Everyone loves free parties.
Gift cards, campaigns and coupons
Get deals at popular food trucks by printing vouchers or coupons that offer $2 food truck owner financing. It is offered to pay half of the face value of the voucher. Offer vouchers or coupons to customers who purchase your product or service. Mobile kitchens benefit from increased sales and your customers get incentives and you can build loyalty.
