The advancements in technology and the television universe have evolved massively in the last decade. For example, a standard Samsung or Onida TV was present in our house ten years ago, but now, it has transformed into an LG 32-inch smart TV or Sony LED TV. The past decade has seen an exponential change in the television industry, with digital streaming channels like Netflix, Amazon Prime, Hulu, and HBO, taking center stage with the major media channels.
The concept of cable television is gradually declining in many parts of the world, with newer innovations like video-on-demand screening. The future holds a solid place for the evolution of television, and it will only intensify in the future years.
The top five predictions for TV in the next ten years are:
Entry of digital streaming platforms:
The initial TV had very few channels supplied by cable, and everyone in the family used to sit in front of it to watch some series or movies. However, technological advancements have made many digital channels and video-on-demand services possible in modern televisions, giving extreme competition to the traditional media and television industry.
In addition, many legally approved streaming platforms are introduced globally, with direct streaming to the TV and video industry. This has declined the need for standard TV. Instead, people can watch their favorite TV shows and engage video content on their device like smart TV, at any time and anyplace.
Freedom to choose your content:
Conventional TV makes people watch what the television industry telecasts and does not offer various genres in the contents. However, in digital streaming channels, the user can select any video content from the various genres displayed on the platform. So, the consumer has the freedom to pick the desired content he/she wants and can stop/pause the video at any time to watch at later intervals. Users can enjoy global content with subtitles of different languages to choose from. This makes the viewers informed of the various cultures, happenings, and developments in other countries.
Interactive subjects:
The future of TV will be a personalized and immersive experience for the audiences. Tech giants like Facebook, Google, and Microsoft have developed innovative Virtual Reality (VR) technologies that can transform the entire television industry, attracting new possibilities for many marketers and entertainment companies.
VR technology can become mainstream in the coming years as viewers can interact with any show or video just by sitting at home. Also, Smart TVs are becoming popular among people, which might be the initial step in adding power to the potential of future programming and virtual reality technologies.
Commercials becoming obsolete:
The new streaming platforms have shown how to become successful entrepreneurs with little or no revenue from commercials between their contents. The business model of getting payments majorly from commercials has transformed into a subscription model generating less or no income from ads. In the future, cable service providers might upgrade their systems to a subscription service, ensuring users pay for the number of channels and type of plan they choose.
The subscription plans in the future can depend on the minutes of ads played in between video content. For example, a 30-minute content has three minutes of advertisements in between, and hence, a new subscription model can guarantee the user only one minute of ads or no ads at all.
Displaying original content with restrictions:
The traditional TV contents have higher censors due to their specific audience type (majority of family audiences), and the originality of the content sometimes gets diminished. The responsibility and regulations of the public forums have made it impossible to reveal more genuine content on the TV directly to the people.
However, the digital streaming platforms can create original content and stream it into their application for people to watch. They can control the content appearing in their library. Displaying prior warnings and censoring gruesome content is enough to broadcast original content on these platforms, where the regulations are relaxed, unlike broadcast TV.
Conclusion:
The introduction of new technologies and many digital streaming platforms will create a viewer personalized television world and make new market players know what they need to be ready for. Hence, the booming growth of digital channels will make TV unrecognized from what it was a few decades ago.
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