Whether you have seen them or not, we live in the video marketing era, and it is imperative that we all take advantage of what it has to offer, especially small businesses that are trying to stand out in the increasingly crowded marketplace.
Video marketing offers many benefits that can help your business grow while also providing your audience with unique experiences that they will hopefully share with their friends and family.
If you are still unsure and on the fence about using video in your marketing, this article explains why video marketing is so essential when it comes to marketing to small businesses, as well as how to use videos as effective marketing tools. It also explores some things to keep in mind while creating video content.
What Is Video Marketing?
Video marketing is a type of advertising that utilizes video content to generate awareness and gain new customers. The most popular form of video marketing is business videos, which can be in the form of infomercials, product demos, or testimonials.
Video lets you show your brand personality and differentiate yourself from your competitors. Videos also provide authenticity to the consumer, so they know they are getting real information about a product or service.
Video marketing allows small businesses to stand out amongst their competition. Research has shown that 86% of viewers said they were more likely to buy a product after watching an online video about it.
Why Is Video Marketing Important?
A video is a powerful form of marketing that allows you to stand out from your competitors, cut through the noise, and grow your audience. Video content speaks to more people than any other form of content on social media because it offers viewers a more immersive experience.
It can also be used as an effective tool for building customer loyalty by reaching out and connecting with them in a way no other type of content can.
Statistics show that 84% of customers watch a video about a product or service and decide to buy it. Plus, most of the information transmitted to our brains is visual, which means adding video into your marketing strategy will help you connect better with potential customers and clients.
What Are the Benefits of Video Marketing?
Video marketing has many benefits to offer both small and large companies.
Unlike other forms of content, video offers a different way to convey messages and tells a story. When done correctly, it can quickly capture someone’s attention, telling them more about your business in the process.
Businesses that incorporate video into their marketing campaign often report that they’ve seen higher conversion rates due to this powerful medium.
Videos Are More Captivating
People are drawn to visual stimuli much faster than words on a page. The high-quality visuals, sound effects, music, and narration create an immersive experience where viewers feel like they’re living the story alongside you.
By using online video editing software, you can make your videos even more captivating and creative. This way the target audience can engage with your video.
Better Customer Service
Showing customers how products work or answering questions is no longer an option – it’s necessary!
Video marketing allows you to show potential customers what your product or service is all about by walking them through the key features or answering their questions.
High-Quality Branding
No matter how good or effective your product is, without a professional-looking logo and imagery, people won’t know who you are.
An engaging video on social media is perfect for spreading awareness about what makes your company unique from the competition.
Engaging Storytelling
Using video content will also allow you to tell stories about who you are as a company and why people should choose to do business with you over another company.
It’s More Shareable
Creating compelling and informative content is a great way to keep people engaged with your brand.
The shareability of videos means that not only can you target new customers but also loyal followers who want updates on the latest happenings within your organization.
Additional Analytics Data
Besides understanding which types of videos generate the most views, you’ll also have access to demographic information such as location, age range, gender, etc., so you’ll be able to understand better which types of ads are working best.
Tips for Video Marketing for Your Business Growth
Video marketing has grown significantly in recent years and is quickly becoming a favorite method for business owners.
The majority of users these days consume content by watching a video, making it more and more important to produce quality content that attracts customers.
Read on for some tips that you should know about how you can use video to market your business:
Have an Appealing Thumbnail
It’s what viewers will first see when scrolling down their Facebook or Instagram feed, so make sure it appeals. It should not be pixelated and have readable text.
Add graphics or text overlays if you need help drawing attention to something specific, like a new product. You can use an online video editor to create exciting thumbnails.
Use Keyword Tags
Make sure to include keywords related to your industry in the description of your video so people can find it more easily.
Also, add a link to your website at the end of the video so they can learn more about your company.
Optimize for Search Engines
You want to give as much information as possible about who you are and what you do in this space by using terms such as video marketing, small business, etc.
Be Natural
Don’t script your video. Allow yourself to pause while talking, and remember that pauses convey thoughts too!
Speak at a pace that feels comfortable for you because your personality will come across naturally. Your customers deserve authenticity!
Keep It Short
Most people watch 1-2 minute videos, so try keeping yours under 2 minutes long to hold their attention span using a video editor.
Then place links in the descriptions of the video where they can find out more about what you offer or buy something from you online!
To Wrap Up
Video marketing has become increasingly popular and visible in the last few years, from the rise of live-streaming platforms to YouTube’s growing popularity, which makes it hard to argue that this form of marketing isn’t important for businesses now and in the future.
So, why are videos so important for your business? Well, aside from their obvious entertainment value and ability to grab your audience’s attention, videos provide unique advantages that can help you stand out from the competition and make your business thrive in today’s market.
