Search engine optimization (SEO) is a key part of any successful eCommerce business that uses WooCommerce. It can help your business rank in search engine results (SERPs).
More people see products that rank high on search engine results pages (SERPs). But people aren’t born knowing how to optimize WooCommerce.
This article details WooCommerce SEO services optimization to help you get to the top of the search results. This means discussing WooCommerce as a platform and giving advice and SEO products.
Is it easy to optimize WooCommerce?
“Easy” means different things to different people. But the best thing about WooCommerce is how well it works with WordPress plugins, like WooCommerce SEO plugins.
How To Do SEO for WooCommerce
Here are some tips for best SEO for WooCommerce that will help you move up in the search results.
Optimize Page Titles
Page titles tell search engines what your page is about. Most online stores have different kinds of pages, like pages for categories and pages for products.
Category pages help people find products of a certain type. The product pages, of course, are for the individual items in those categories.
You can optimize category pages for broad terms and product pages for specific ones.
Let Breadcrumbs Work
Breadcrumbs are at the top of each page and help people return to pages they have already seen. They help people figure out where they are and where they have been.
Breadcrumbs are helpful for site visitors, and Google uses them to figure out how a site is set up. It also changes how you show up when people search for you.
WooCommerce lets you set up breadcrumbs. But SEO products like AIOSEO make it easier most of the time.
Make It Easy to Get Around the Site
A site’s bounce rates and how long people stay on it can be affected by how easy it is to get around. The higher your site can rank, the longer people stay on your site.
Make sure your main menu is easy to use. Google will look at every page, but visitors won’t. The main navigation, which is usually on the homepage but could be elsewhere, has links to the most important pages.
Write Meta Descriptions
Meta descriptions can greatly improve the number of clicks (CTRs).
They show up under the title of a search result and explain what it is about. Meta descriptions are another way to get people to click on your results. If you don’t write meta descriptions, Google will usually use the first text on your page.
The meta description length is around 160 characters, so focus on the most important things. It has a smart meta tag generator for SEO titles and meta descriptions that change based on the content.
Avoid Duplicate Content
It’s hard to avoid duplicate content. If two pages have a lot in common, they can steal each other’s content and hurt their rankings. This is true for pages on the same site, all sites you own, and sites that compete with yours.
Say you have an online business that sells cat toys and another that sells dog toys. You could end up with a page that explains why cats and dogs need different toys. These things could hurt each other.
More popular sites with similar content could also rank higher than you. For example, if a pet store has such an article, it might not be able to compete with the ASPCA.
Writing and publishing original content is the easiest way to ensure it will rank well.
We hope this guide to optimizing WooCommerce SEO services has helped you become number one.