{"id":19696,"date":"2022-09-09T06:38:40","date_gmt":"2022-09-09T06:38:40","guid":{"rendered":"https:\/\/zaratechs.com\/?p=19696"},"modified":"2022-09-09T06:38:40","modified_gmt":"2022-09-09T06:38:40","slug":"why-are-linkedin-groups-not-enough-for-your-corporate-alumni-jambo%ef%bf%bc%ef%bf%bc","status":"publish","type":"post","link":"https:\/\/zaratechs.com\/why-are-linkedin-groups-not-enough-for-your-corporate-alumni-jambo%ef%bf%bc%ef%bf%bc\/","title":{"rendered":"Why Are Linkedin Groups Not Enough For Your Corporate Alumni? – Jambo\ufffc\ufffc"},"content":{"rendered":"\n
Linkedin, ever since it launched in 2002, has grown exponentially. With more than 500 million users and growing, it is the social media platform where business professionals hobnob. As an organization, Linkedin can seem like the obvious choice for running a corporate alumni group.<\/p>\n\n\n\n
People are familiar with the platform and it is free. However, if you are serious about reaping the benefits of running a corporate alumni group \u2014 talent acquisition being the topmost \u2014 you should invest in a dedicated community management platform<\/a>.<\/p>\n\n\n\n Out of the 500 million+ users on Linkedin, only about 1% share content on the platform. In other words, engagement rates on Linkedin are abysmally low. If you are running your corporate alumni group on Linkedin, getting good engagement rates might be a very tough goal. That is just one part of the problem, though.<\/p>\n\n\n\n 1. Not Flexible<\/strong><\/p>\n\n\n\n Linkedin groups don\u2019t come with a lot of functionality, except basic moderation features. And you can\u2019t build your own custom features. As more people join your community, you will need features such as personalized content suggestions, badges for most-active users, and leaderboards. You might even want to integrate your community with third-party software, such as your ERP, in order to centralize your data.<\/p>\n\n\n\n When you are running your alumni group on Linkedin, you are limited by the features that Linkedin has for its groups. The limitation hampers your chances of running a scalable community of engaged users.<\/p>\n\n\n\n 2. Data Analysis Becomes Difficult<\/strong><\/p>\n\n\n\n Even when you are running an alumni network, you should analyze data to see what people are talking about. Based on this information, you can come up with new content ideas to keep the community engaged<\/a>. Data analysis also gives you the opportunity to identify potential rehires from the group, based on their level of activity and any offline events they have attended in the recent past.<\/p>\n\n\n\n