28% higher customer engagement <\/a>has been noticed than the brand’s professionally created content.\u00a0\u00a0<\/p>\n\n\n\nThese numbers are not surprising since user-generated content resonates more with people on the grounds of trustworthiness and authenticity. As a result, images and videos under UGC attract more likes and shares than branded content.<\/p>\n\n\n\n
Using a social feed aggregating tool like Taggbox to display UGC develops social proof, which helps your brand drive user engagement. It also aids in the development of credibility, a stronger brand image, and effective organic marketing.<\/p>\n\n\n\n
Enhances Brand Advocacy<\/h3>\n\n\n\n
Instead of being a viewer, UGC allows customers to participate in a company’s growth actively. This part has a significant impact on brand loyalty because individuals thrive when they are a part of something bigger than themselves. Offering UGC allows them to join a company’s community.<\/p>\n\n\n\n
UGC also facilitates communication between a brand and its customers, and this level of brand interaction aids in the development and growth of a loyal follower base.<\/p>\n\n\n\n
Sharing audience content assists build and strengthening audience relationships, resulting in increased brand loyalty.<\/p>\n\n\n\n
Improves Conversion Rates<\/h3>\n\n\n\n
The value of UGC’s social proofing, particularly when it comes to reviews, is widely known. So it’s critical to have it on your website, especially if your brand is generating it in large volume. In addition, users benefit from third-party ratings because they provide more transparency, whereas on-site reviews help clinch transactions. <\/p>\n\n\n\n
According to data, customers are 63 percent more likely to buy from a site with user evaluations. Furthermore, according to this analysis from Bazaar Voice, users who interact with UGC are likely to spend 11 percent more than those who don’t. <\/p>\n\n\n\n
Conversion rates rise as the amount of reviews rises, with Reevoo estimating that 50 or more reviews per product are the sweet spot, resulting in a 4.6 percent gain.<\/p>\n\n\n\n
Wrapping Up<\/h2>\n\n\n\n
User-generated content, or UGC, has taken the marketing world by storm with the results it has provided in user engagement, social proof, brand advocacy, conversions, etc. However, if you are not getting the desired numbers in terms of your business objectives, then this is the right time to give user-generated content a chance to change for business fortune.<\/p>\n","protected":false},"excerpt":{"rendered":"
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