{"id":32173,"date":"2022-11-09T11:48:42","date_gmt":"2022-11-09T11:48:42","guid":{"rendered":"https:\/\/zaratechs.com\/?p=32173"},"modified":"2022-11-09T11:48:42","modified_gmt":"2022-11-09T11:48:42","slug":"why-should-nbfcs-need-to-focus-on-customisation","status":"publish","type":"post","link":"https:\/\/zaratechs.com\/why-should-nbfcs-need-to-focus-on-customisation\/","title":{"rendered":"Why Should NBFCs Need to Focus on Customisation?"},"content":{"rendered":"\n
We all love customization in everything we buy. A personal touch in any product interests us more than any other product. Today the customer is very selective, they want personalisation in everything. Our financial industry too are facing such demands. It creates value for borrowers and creates a closer bond between them and the lender which is beyond the loan itself. Tailor made loans specifically for you as per your needs is all that the borrower needs. This strategy is largely adapted by NBFCs these days. Even though customisation has been one of their key features. But as it’s getting more popular in many brands and industries, NBFCs along with other digital lending platforms <\/strong>are also catching up. <\/p>\n\n\n\n In the last few years, Non Banking Financial Institutions have outperformed almost all other financial bodies in deploying credit across the country. By using technology to penetrate the under-served section of society, NBFCs tapped on the opportunity and capitalized the inability of banks to scale operations rapidly and customize rigid policies along with products. Additional advantage of the timing of demonetisation and GST also aided NBFCs to get established in this vast financial industry. <\/p>\n\n\n\n NBFCs\u2019 plays a crucial role in financial inclusion by complementing banks in our financial industry. Our financial industry desperately needed to reach the unbanked sector and NBFCs filled this huge gap. This gave them an upper hand which allowed them to innovate and customize products as per the needs of the customers. <\/p>\n\n\n\n The main reason that NBFCs worked in such a way in India speaks very clearly about the need for financial aids in the unorganized section of our society. Banks are usually very skeptical of taking risks nowadays. This rigidness turned the whole table around for NBFCs. A technology based approach with a strong balance sheet makes it easy for NBFCs to penetrate in the lending sector. NBFCs try to shorten the gap between the needy and the needed. <\/p>\n\n\n\n The untapped segment of society was disrupted by NBFCs with the help of a variety of products which were curated exactly as per their needs. Also, with the help of technology it’s slightly easy to get hold of information about the financial needs of the customers. NBFCs have utilized it for their growth and wisely so. <\/p>\n\n\n\n It’s easier than you might think to deliver highly customized experience in the lending process. Doesn’t matter if it’s a small institution or traditional lender. Borrowing needs are endless. We need financial aid throughout our lives. For education, for home, for marriage, for vehicle, for commencing business, for travel and more. <\/p>\n\n\n\n Let’s discuss some insights on how can we adapt this strategy:<\/p>\n\n\n\n Customisation or personalizing in the finance industry is all about delivering service or product based on customer data and their personal experiences. Additionally, personalisation also ensures increased engagement, improved customer retention, customer loyalty, enhanced customer services and encouraging ROI.<\/p>\n\n\n\n Created by people who have experience in technology as well as in the financial industry, Wind Finance is a customizable platform that ensures benefits for both the borrowers as well as the NBFCs. Our goal is not to push our ideas on to customers, but to make what they need. Customization and affordability is the best combination and wind finance has obliged the same. We ensure a win-win situation for both the lender and the borrower. By providing a deadly combination of online experience and customisation with commitment to customer service, WIND FINANCE is a key recipe for your success. We are eagerly willing to work with your organization to develop a customized lending solution<\/a> that serves the best for you.\u00a0<\/p>\n\n\n\n To know more about us or for a demo of how Wind Finance enables you to customize your lending process, kindly get in touch with us. <\/p>\n","protected":false},"excerpt":{"rendered":" We all love customization in everything we buy. A personal touch in any product interests us more than any other product. Today the customer is very selective, they want personalisation in everything. Our financial industry too are facing such demands. It creates value for borrowers and creates a closer bond between them and the lender […]<\/p>\n","protected":false},"author":6,"featured_media":32179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/posts\/32173"}],"collection":[{"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/comments?post=32173"}],"version-history":[{"count":2,"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/posts\/32173\/revisions"}],"predecessor-version":[{"id":32411,"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/posts\/32173\/revisions\/32411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/media\/32179"}],"wp:attachment":[{"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/media?parent=32173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/categories?post=32173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/tags?post=32173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Benefits Customizing Brings :<\/h2>\n\n\n\n
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How Can You Adapt Customisation :<\/h2>\n\n\n\n
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Wind Finance<\/h2>\n\n\n\n