SEO Optimized<\/strong><\/p>\n\n\n\nOptimizing a web site for search engines has many benefits but it is important not to overdo it. A good quality web site needs to have non-optimized content as well.<\/p>\n\n\n\n
This is my opinion and although some people may disagree it is a fact that over-optimization can sometimes generate the opposite results.<\/p>\n\n\n\n
The reason is that algorithms can sometimes interpret over-optimization as an attempt to game the system and they may take measures to prevent this from happening.<\/p>\n\n\n\n
Balance between content and ads<\/strong><\/p>\n\n\n\nIt is not something bad for a website to have ads or promotions but these should not distract the users from finding the information they need.<\/p>\n\n\n\n
Speed<\/strong><\/p>\n\n\n\nA high quality website loads fast. A fast website will rank higher and create more conventions, sales and loyal readers.<\/p>\n\n\n\n
Social<\/strong><\/p>\n\n\n\nSocial media changed our lives, the way we communicate but also the way we assess quality.<\/p>\n\n\n\n
It is expected for a good product to have good reviews, Facebook likes and Tweets. Before you make a decision to buy or not, you may examine these social factors as well.<\/p>\n\n\n\n
Likewise, It is also expected for a good website to be socially accepted and recognized i.e. have Facebook followers, RSS subscribers etc.<\/p>\n\n\n\n
User Engagement and Interaction<\/strong><\/p>\n\n\n\nDo users spend enough time on the site and read more than one pages before they leave? Do they interact with the content by adding comments, making suggestions, getting into conversations etc.?<\/p>\n\n\n\n
Better than the competition<\/strong><\/p>\n\n\n\nWhen you take a specific keyword, is your website better than your competitors? Does it deserve one of the top positions if judged without bias?<\/p>\n","protected":false},"excerpt":{"rendered":"
What is a high quality website? Over the years the whole SEO industry is talking about the need of producing high quality content and top experts came up with the clever quote \u2018Content is king\u2019, meaning that content is the success factor of any website. While this is true, does it mean that a website […]<\/p>\n","protected":false},"author":6,"featured_media":3462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/posts\/3551"}],"collection":[{"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/comments?post=3551"}],"version-history":[{"count":1,"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/posts\/3551\/revisions"}],"predecessor-version":[{"id":3578,"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/posts\/3551\/revisions\/3578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/media\/3462"}],"wp:attachment":[{"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/media?parent=3551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/categories?post=3551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/tags?post=3551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}