perfume<\/a> has a long history. It was founded by Bernard Mitchell in 1968 with a single scent of mink bath oil. The name was chosen because it sounded French and different than its competitors. He soon brought on Richard Meyer, an ad executive who ran fragrance campaigns. Meyer eventually became Jovan’s president. In addition to his ad career, Meyer was a chemist.<\/p>\n\n\n\nA sexual positioning strategy guided the development of Jovan perfume. The fragrance always placed sex at its core. The perception that musk was a sexual attractant was exploited by Meyer and Jovan’s advertising agencies. The resulting advertising was unabashedly sexy and aimed to attract men. The scent has remained popular to this day. However, packaging is no longer a factor.<\/p>\n\n\n\n
It is an iconic brand<\/h2>\n\n\n\n
One of the most iconic fragrance brands in the world is Jovan. With a range of different scents for men and women, Jovan perfume has become an iconic brand. The brand was founded by a Revlon representative who noticed a line outside an incense store in Greenwich Village and seized the opportunity to develop a fragrance using musk oil. He then took the sample vial to a perfume house to develop the scent further.<\/p>\n\n\n\n
The original perfumes from the Jovan brand were affordable and simple to use. They were sold in inexpensive bottles, but quickly became popular and worth millions of dollars. Soon, the company sponsored a rock band on tour. In 2014, Jovan was acquired by Coty Inc. The brand continues to create perfumes for both men and women. The original musk fragrance, Musk Oil Island Musk, has a fruity, floral blend that brings out the sweetness of musk.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Jovan perfume is a modern scent with an uncluttered bottle design. It’s an unambiguous opinion that says “this is me”. It gives the wearer confidence, joie de vivre, and uniqueness. Unlike other perfumes that are overly overbearing and cloying, Jovan scents give the wearer an undisputed opinion and feel-good factor. This article explores the […]<\/p>\n","protected":false},"author":6,"featured_media":4097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[5],"tags":[1682,1683],"_links":{"self":[{"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/posts\/4096"}],"collection":[{"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/comments?post=4096"}],"version-history":[{"count":1,"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/posts\/4096\/revisions"}],"predecessor-version":[{"id":4098,"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/posts\/4096\/revisions\/4098"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/media\/4097"}],"wp:attachment":[{"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/media?parent=4096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/categories?post=4096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zaratechs.com\/wp-json\/wp\/v2\/tags?post=4096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}