{"id":6618,"date":"2022-06-02T03:02:05","date_gmt":"2022-06-02T03:02:05","guid":{"rendered":"https:\/\/zaratechs.com\/?p=6618"},"modified":"2022-06-02T03:02:05","modified_gmt":"2022-06-02T03:02:05","slug":"how-to-choose-and-make-good-use-of-social-networks","status":"publish","type":"post","link":"https:\/\/zaratechs.com\/how-to-choose-and-make-good-use-of-social-networks\/","title":{"rendered":"How To Choose And Make Good Use Of Social Networks\ufffc"},"content":{"rendered":"\n
Social media has positioned itself as a very useful channel for all kinds of fields, and we must not ignore how harmful it can be for a business to misuse social networks.<\/p>\n\n\n\n
For this reason, today, I am starting on Teresa Alba’s blog, talking about the correct use of social networks and how to choose the best ones according to the established objectives.<\/p>\n\n\n\n
Currently, almost all companies have some profile on networks since it allows them not only to maintain contact with current clients but also with potential clients.<\/p>\n\n\n\n
But is it necessary to be present in all existing social networks?<\/p>\n\n\n\n
This is a question that many businessmen ask themselves when planning their external communication strategy.<\/p>\n\n\n\n
Next, I offer you a series of tips that will help you when deciding on the use of social networks that your company or business should make. Among them, we will talk about:<\/p>\n\n\n\n
YouTube.<\/p>\n\n\n\n
Facebook.<\/p>\n\n\n\n
Twitter.<\/p>\n\n\n\n
Instagram.<\/p>\n\n\n\n
Pinterest.<\/p>\n\n\n\n
Only you know what your company’s vision is and, therefore, what your business goals are.<\/p>\n\n\n\n
An aluminum company is not the same as a cosmetics company, which implies that the communication strategies will be different in these two cases.<\/p>\n\n\n\n
It is clear that if your company is specialized in organizing trips for the elderly, it will not use the same social networks as a youth clothing brand.<\/p>\n\n\n\n
In the first case, your target audience is elderly people who, for the most part (although not always), do not have a great knowledge of networks, so being present on a large number of these platforms would be counterproductive.<\/p>\n\n\n\n
In addition to this, you should be aware that these platforms must be updated regularly. In other words, it is useless for you to create an account on Facebook, Twitter, or Instagram, if you are not going to pay enough attention to it.<\/p>\n\n\n\n
In fact, this would show certain laziness and apathy on the part of the company, so the image you would be giving would be frankly negative.<\/p>\n\n\n\n
Once you have determined these aspects, the next question is; What use of social networks is going to help you with your business? What are the best networks for your brand?<\/p>\n\n\n\n
Currently, there are many companies that include YouTube in their digital strategies, and it is part of their good use of social networks at a business level.<\/p>\n\n\n\n
However, you should keep in mind that updates on this platform must be very regular. So if you don’t have the time or the means to create quality videos<\/strong><\/u><\/strong><\/a>, it’s best not to create a YouTube channel.<\/p>\n\n\n\n Facebook<\/a>, since Mark Zuckerberg created it in 2004, has become one of the most popular social networks on the planet. This means that there are few people who do not have a profile on this platform, so its impact is greater.<\/p>\n\n\n\n \u201c<\/em>The option of creating a fan page instead of a personal profile allows you to develop good branding and positioning strategies, as well as monitor your activity.<\/em>\u201d<\/em><\/em><\/p>\n\n\n\n This platform is suitable for both small and large businesses and offers you great interaction with your customers, which will help you in the loyalty process.<\/p>\n\n\n\n In addition, by having so many users in the world, you will reach a greater number of potential customers.<\/p>\n\n\n\n The social network of the little blue bird is another of the great favorites of the public. It presents a very specific use of social networks, characterized by the immediacy of its messages.<\/p>\n\n\n\n \u201c<\/em>Thanks to its immediacy, it is very useful for those companies that require continuous interaction with their users.<\/em>\u201d<\/em><\/em><\/p>\n\n\n\n If your company is dedicated to the world of communication, having an account on this platform is essential.<\/p>\n\n\n\n Like Facebook, Twitter allows you to monitor your activity and is especially useful for knowing what is being said about your brand.<\/p>\n\n\n\n This social network can give you great economic benefits if your number of users is very high, as is the case with celebrities.<\/p>\n\n\n\n Cristiano Ronaldo, with all his triumphs on the pitch and his different business activities, is an example of how Twitter can become an additional source of income; the Real Madrid player charges $230,000 per tweet.<\/p>\n\n\n\nWhy use the social network Facebook?<\/strong><\/strong><\/h3>\n\n\n\n
How to make profitable use of Twitter in a social media strategy?<\/strong><\/strong><\/h3>\n\n\n\n
When is Instagram the best option for a business?<\/strong><\/strong><\/h3>\n\n\n\n