Amazon is the biggest e-commerce giant and one of the biggest retailers in the world. The platform has more than 310 million active buyers who come from all over the world looking for products. It’s an amazing opportunity to expand your business, but it also means a lot of competition.
How can you stand out from the crowd? Sellers often underestimate how competitive Amazon is, which hurts their efforts to succeed on the platform.
Fortunately, there are several Amazon analytics tools that can help you gain visibility and insight into your business, optimize advertising and sales, and improve your overall performance. The tool helps you to identify the keywords that are driving sales and traffic to your Amazon products.
You can use these words to optimize your listings in order to boost your sales. Also, such software’s will help you find out what keywords your competitors are using for their products so you can use them for your products as well.
Related, 6 Amazon Selling Tips to Boost Your Business
E-commerce companies track their website traffic and analyze how much time people spend on their site with the help of the Amazon analytics tool. These tools will provide a detailed breakdown of where visitors go when they arrive at your website, which pages they click through most often, and what type of content they read before buying anything from you. They also provide real-time data about which keywords or phrases are being searched for on Amazon so that you can optimize your product listings accordingly.
Here are some most reliable Amazon automation tools:
- Trendle
Trendle is another useful tool that allows you to make sense of your Amazon data. The analytics dashboard gives you all the information you need on key performance indicators such as revenue and profit margins. You can also understand which products are performing well in terms of customer reviews and identify patterns in consumer behavior. The software is easy to use, with clear graphics that make it simple for anyone to interpret the data. It features a range of analytical tools, including traffic analysis, keyword tracking, and inventory tracking.
- DataHawk
DataHawk is an Amazon analytics tool that focuses on collecting data from a variety of sources. It’s designed to be easy to use and navigate through. It features a search bar in the center of the screen that can be used to find anything you might need. There is also an option to set up alerts that will notify you when something happens in your account that could benefit from being checked out more closely. The pricing starts at $100 per user per month and goes up depending on how many users you have.
- Seller Labs Scope (formerly AMZ Tracker)
Seller Labs Scope is a dedicated Amazon analytics and product discovery tool with features that can help you grow your business. It’s best suited for established sellers who have a good understanding of how Amazon works. You’ll need to invest several hours into learning about all its functions before you can use it effectively, but once you get the hang of it, there’s no limit to what you can do with Seller Labs Scope.
- HelloProfit
With its easy-to-use interface, HelloProfit gives you an overview of your sales performance on Amazon. It helps identify hot sellers and low performers and shows you where to cut costs or increase profits on individual purchases. There’s even a function that allows you to analyze your competitors’ performance so that you can stay ahead of them!
- Scale Insights
Scale Insights is another Amazon analytics tool that gives you the ability to analyze all your Amazon data in one place and compare it with competitors. You can see how well your products are doing compared to others on the market and use this information to optimize your listings. With this tool, you’ll be able to see what keywords people are using when searching for your product so that you can optimize them accordingly. You’ll also get insights into which products are performing better than others and which ones might need some work before they start selling well on Amazon. This tool is trusted and used by 8-figure business typhoons.
The Bottom Line-:
Hope you like the article and invest in the above-mentioned tools to thrive your Amazon business.
