Social media is a powerful tool and there is no arguing about that. Posting content on social media platforms gives you the chance to reach a broad and diverse audience of thousands of people. Hence, for a landlord or real estate agent there is so much success waiting for you on social media platforms. You can find qualified applicants who will ultimately become your reliable tenants.
So how do you stand out when you have to compete with hundreds of similar properties? As a landlord, you need to do more than just put up a sign “For sale/rent” on the corner. Thus, to attract tenants, multiple marketing strategies are required to lease the property. Many landlords in the field of Orlando Rental property management are realizing the benefit of using digital marketing. It is high competition to find new tenants thus using social media is a potential way to attract an audience for your available properties. So to help you advertise your properties on social media here are seven tips.
1. Pictures are Worth Thousand Words
You must take great photos of every room and the whole house so tenants can get a proper idea of the layout and space of the house. You can also take a quick video while walking through the property like giving an in-person tour.
Give people a good idea of what the home looks like so they must get more motivated to rent the house even before visiting. Some photo tips are given below in case you are new to this and clueless about what to do
- Take pictures in the daytime and let the natural light come in. open all the window covers, curtains, and blindfolds and turn on all the lights.
- Put away any personal belongings if the home is furnished and remove all the clutters.
- Make the space shiny and sparkling by thorough cleaning.
- Do not take the pictures at night as it must be dark and bulb lights won’t be enough.
2. Description
If your property contains a fenced yard, bedroom with a full bath on the first floor, or other intimating features then post the photos with a description. Furthermore, if the house has an installation of tiles and hardwood flooring and no carpet then this can be appealing to people that have allergies. Make a note of everything that you have installed, renovated, or something you have recently replaced. These things include window coverings, doors, bathtubs, etc.
3. Right rent price
If your property price is too high then you may not get any calls or people may end up not applying for your property. This is because they may have found something similar at a better price. Thus, the best marketing would not overcome a rental listing whose price is too high. So it is advised to put the prices right to get customers. For this purpose, you have to do lots of research in the field of real estate so you can hire Orlando Rental property management for this purpose.
4. Use Hashtags to Increase Reach
For the success of your post hashtags are an essential ingredient. Since hashtags allow your content to reach the target audience. Thus, using hashtags will make your posts more accessible. Whenever people search for a hashtag your post will be available for them to view.
Other than using specific tags like the location of property and type of the property unit, use general real estate terms to reach a potential audience. This post with hashtags will direct them to your social media page and they can look for the property they are searching for.
5. Paid Social Media Ads
It is one of the most effective ways to market your property. But unlike others, it is not free. Many social media platforms that do pay promotions help you get to reach a wider range of audiences. So to get more exposure promoting paid ads is ideal.
Moreover, social media advertising is affordable and you can create custom advertisements specifically for your page. You only have to set the specific audience to which your ad will reach under the budget. This way the users that closely match your defined criteria will see the advertisement on their feed.
6. Use Local SEO
Organic SEO is the king when it comes to marketing. It makes your posts more visible on social media platforms. Investors’ goal is to put their empty rentals in front of as many people as possible. So to make sure that anyone searching for properties can find yours. Local SEO boosts your chances of getting potential clients when someone searches on online platforms.
7. Multiple Social Media Platforms
If most of the social media users are active on Facebook that does not mean you will find your potential tenants only there. To expand your network on other social media platforms like Instagram or Gmail. Alternatively, you can also use social media platforms that are only focused on real estate. Moreover, it is an ideal idea to also make a website for your business. As most people like to see who are they dealing with so they tend to go to your website. Although it sounds complicated to make a website making a website these days has never been easier with the help of Orlando Rental property management.
Final Words
Using the right social media marketing strategy can not only help you to find prospective tenants but also help you to select the best tenant from all the applicants. Nowadays tenants expect your response within minutes or hours and not in days. Hence social media platforms are a great way to deal with clients which also saves you time.
So once your property has been on social media and is ready to be introduced to the world you should be ready to respond to inquiries. So these tips will not only help you develop your business but also save your precious time in this busy world.
