When you have an eCommerce, what you want is to wake up every day with dozens of sales, even if that means having to prepare many orders and send them. However, to achieve this, in addition to a marketing strategy, you must also carry out a loyalty strategy to retain those who buy from you. You can also retain your digital customers!
Suppose you are worried that they will buy from you once and not come back. In that case, you are looking for customers to feel appreciated, or you are simply looking to convert a user into a customer and a customer into a loyal customer, you must follow a loyalty strategy that is appropriate for your brand, the sector, and what you offer.
The loyalty strategy is the difference between connecting and selling in the midst of a huge range of options that the Internet offers to all users. The success of many online stores lies in a good combination of a marketing and loyalty strategy.
What is a loyalty strategy?
Specifically, it is a set of techniques that use different resources, online and offline, to draw the customer’s attention, with the aim that in a future purchase, they choose you again, rather than the competition.
In a digital loyalty strategy, we will use means such as email or social networks to attract and retain customers, with offers, discounts, valuable content, and close communication adapted to their concerns and interests.
7 tips for a good loyalty strategy
1. Stop selling and add value
No, we haven’t gone crazy. We are also not saying that you should delete your online store and start from scratch with something else. This advice will allow you to generate loyal customers from the beginning with something as simple as providing them with valuable content that excites, motivates, or is useful to them.
Through a blog, but mainly on social networks, you can spread this valuable content to reach your audience. Think about creating some cool videos or graphics and look for the connection to reach the sale through those social channels that best fit your business or sector.
Cook your digital strategy by thinking about loyalty from the beginning.
2. Personalized attention, focus on what they are looking for
We all want to be heard, and as a business, you need to understand before you try to sell. Stop giving general answers to specific needs. Worry about knowing what each client needs and provide him with a speech with which he feels that you listen to him, understand him and offer him an adequate solution.
How to get this personalized attention in an online store? Avoid automated responses, segment your customer list according to their tastes, purchases, or preferences, and communicate with them according to those parameters. He responds on social networks and brings naturalness to the speech so that he feels that he always has a person behind him.
3. Special prices for loyal customers
Because there is nothing that reaffirms more than a prize, you must offer a bonus to those customers who buy from you the most or who recommend, value, and share what you do. Facebook created the badges precisely for that purpose, but you must also offer adjusted communications, gifts, prizes, or discounts to keep your community of loyal customers active.
Although it is what works best, not all rewards should be in an economical format. You can reward by advancing some offers or a new line of products or services, for example.
4. Take care of the appearance of your products
The value of a product or service changes a lot when we take care of the packaging or its presentation. Why? Let’s look at this example:
You have bought two products in two different stores but are dedicated to the same thing. The first package arrives. It is a normal box that you open and finds the product you have ordered inside.
Now comes the next product, but in a decorated wrapper, with a personalized card and a discount voucher for the next purchase.
In which store would you buy again? Obviously, you will choose the second. So, to convince your customers to recommend and return to your online store, it is important that you take care of all these details since they are the ones that make the difference compared to the competition.
5. Discounts, offers, and coupons for customers and followers
And if you “play” with your clients on the treasure hunt? It is a fun activity that you can use when your online store is not too big. What is there to do? Well, hide discount coupons, offers, or sales on the pages of your online store. You will also generate web traffic, which helps you position yourself in Google!
You can also give advice through a blog that you share on your social networks to generate web traffic to the online store. Open a blog tab or indicate the advice in the text of a new post on your social networks and link to one of your products or services.
Believe it or not, curiosity, gambling, and the desire to win are very powerful tools to connect with new users and build customer loyalty.
6. Ask your customers to know how to improve
Your client is the person who carries out the entire purchase process, from when they visit the website until they select the product, formalize their payment, and finally receive it.
Therefore, your client is the best person to know if any step of the entire procedure can be improved or should be changed. Ask him about the buying chain! If you ask them for their opinion, they may point out mistakes, points they missed, or things they liked.
Based on all these comments, you will be able to improve the user experience in your eCommerce and make the whole process easier, faster, and more satisfying.
7. Get ahead of big events or key dates
Offer better discounts or get ahead of the competition so that users start to see your products and offer related to that key day or date of the year first.
For example, start launching Christmas products to advance purchases, or you can publish your next offers, indicating the day they will be activated, advancing the purchase campaign for those who provide you with their data.
Now you have 7 simple tips for developing a customer loyalty strategy for your eCommerce. This does not mean that you should implement all of them, but rather that you should choose the ones that best represent your business, in order to obtain positive results, both with your clients and with your sales.
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