Volkswagen South Africa (SA) has launched an interactive advertising campaign that allows users to collect and trade non-fungible tokens (NFTs). The campaign, which is called “The Volkswagen Collection”, comprises a series of 10 animated ads that each represent a different model of VW car. Viewers can scan a QR code in each ad to collect the associated NFT.
The campaign is being run on the popular cryptocurrency trading platform Binance and will allow users to trade the NFTs they collect for other assets on the platform, including Bitcoin, Ethereum, and Binance Coin. The ads will be displayed on Binance’s website and social media channels, as well as on Volkswagen SA’s own channels.
Volkswagen SA is hoping that the campaign will help to raise awareness of both its cars and cryptocurrency among South Africans. The company’s managing director, Andrew Kirby, said that the campaign was “a natural fit” for the carmaker.
“We are always looking for innovative ways to reach our customers and this campaign allows us to do that in a fun and interactive way,” Kirby said.
He added that the campaign was also a way for Volkswagen SA to show its support for the growing cryptocurrency industry in South Africa.
“This is an exciting time for the cryptocurrency industry in South Africa and we are proud to be able to show our support for it through this campaign,” Kirby said.
The Volkswagen Collection campaign will run for two weeks from May 24th to June 7th. All of the NFTs that are collected during the campaign will be tradable on Binance after it ends.
Volkswagen SA is the latest company to enter the world of NFTs, which have become a popular way for businesses to engage with cryptocurrency users. Earlier this month, social media platform Twitter announced that it would be selling “tweets” as NFTs, and last week, NBA Top Shot, a platform for collecting and trading digital basketball highlights, announced that it had sold an NFT for $200,000.
With the launch of “The Volkswagen Collection”, the company is hoping to tap into the growing popularity of NFTs and attract new customers to its brand. Speaking to Business Insider South Africa, VW SA’s head of marketing, Rene du Plessis, said that the campaign was designed to appeal to a younger, “tech-savvy” audience.
“This is a great way for us to connect with young people who are interested in technology and innovation,” he said. “It’s also a way for us to show that we’re a company that’s keeping up with the times and that we’re open to new ideas.”
The campaign is set to run for two weeks and will be available in South Africa, Nigeria, Kenya, and the United Arab Emirates.
How does Car Advertising work in Los Angeles?
Car rooftop advertising in Los Angeles works by targeting specific demographics with certain car models that are popular among that group. For example, if a car company wants to target young people, they would run ads for their smaller, sportier models in areas where there is a high concentration of young people. Similarly, if a car company wants to target families, they would run ads for their larger, family-friendly models in areas where there are a lot of families.
Car companies often use billboards and other forms of outdoor advertising to reach people in Los Angeles. This is because there is a lot of traffic in the city, and people are often stuck in traffic for long periods of time. By running ads on billboards, car companies can reach a large number of people in a short amount of time.
In addition to targeting specific demographics, car companies also use car advertising in Los Angeles to target specific neighborhoods. For example, if a car company wants to target people who live in the Hollywood Hills, they would run ads for their cars in that area. By targeting specific neighborhoods, car companies can reach a more targeted audience and get their message across to the people who are most likely to be interested in their products.
