In an ideal world, every SEO would like to firmly assert that they only ever employ ethical SEO techniques and will never venture into the murky, evil world of black-hat SEO. In the actual world, things aren’t often so clear-cut (thus the emergence of so-called “grey-hat” SEO).
Even seasoned SEOs find it difficult to navigate the hazy distinctions between white, grey, and black-hat techniques, let alone small business owners who have no idea where to begin. It seems sense that so many owners of small businesses are turned off by the mere notion of search engine optimization, especially if they have already been burned by obviously dishonest tactics.
SEO-Risk
Before making any strategic SEO services India decisions, it’s important to assess your risk tolerance, and various people will have varied perspectives on and experiences with particular relatively grey-hat SEO tactics.
The utilization of Private Blog Networks (PBNs) in order to gain connections has to be one of the most contentious grey hat strategies out there. I want to establish for the record that PBNs’ effectiveness is still up for debate before we start looking at this. I
In this paper, I want to weigh the benefits and drawbacks of PBNs. Let’s first examine what a PBN is in detail.
A Private Blog Network is what?
In order to increase page rank, domain authority, and eventually search engine rankings, PBNs are networks of websites that are used to create connections and transfer page authority to other websites.
PBNs were widely used in the past, but after Google made significant efforts to reduce the amount of what it views as link spam, especially with its real-time algorithm update, PBNs are now viewed by some as ineffective and not worth the effort and by others as a risky tactic that could result in a penalty.
PBNs can be obtained in a variety of ways, but the four most common methods are as follows:
Auctions – With this strategy, the domain’s age doesn’t decrease because the blog is acquired before it is destroyed and the registered age is reset.
Deleted – Less effective than auctions, but simpler and less aggressive. Naturally, authority will suffer once the domain age is reset to zero.
Vendors – Vendors purchase domains in a number of ways. Be cautious if you use this strategy since there are excellent and terrible suppliers, just like everything else.
Drop Catching is a back ordering service that uses a pre-selected bid to grab domains when they drop out. In terms of effectiveness, this strategy falls midway between deletion and auctions.
A Private Blog Network: Why You Should Use It
PBNs are contentious, as you may have guessed by this point, but there must be a reason why they are still in use, right? The fundamental advantages listed below guarantee its enduring appeal.
Control
When you add a link to a website that you do not own, you are basically ceding control to the website’s owner, and you have no control over when or how your link will be displayed.
Link development takes time, and investing time and money in getting a link that could not be there in three months can be disheartening. However, if you have a PBN, you can fully use the possibilities of your link-building approach because you still have complete control over every site.
Additionally, you have the ability to rapidly and bulk delete objectionable links if a manual penalty is issued to you.
Instantaneous Power
It might be quite effective to use a well-known and reliable website’s authority. There is much to be said for acquiring or purchasing these domains in order to develop high-quality content. The issue arises with scalability (as with most SEO strategies).
There is no requirement to develop connections or engage in outreach.
You will eventually need to devote effort to creating advantageous relationships if you want to ensure long-term viability. PBNs, on the other hand, can help you save a lot of time in the short run by producing results relatively rapidly.
Arguments Against Using Private Blog Networks
Anyone who has ever engaged in site prospecting or blogger outreach will undoubtedly find the advantages of PBNs to be alluring, but it’s vital to note that they are not a panacea and that they may have serious drawbacks. Before implementing any plan that makes use of the development of PBNs, the following drawbacks should be carefully considered.
Cost
Make no mistake, creating and sustaining a successful PBN is expensive. The initial expense will be incurred when authority domains are purchased, along with any associated hosting fees. Private blog networks refer to an entire network, not just two or three sites.
Time
PBNs are a significant time drain, even if you consider the financial expenses to be considerable. You will need to spend time putting them up, installing themes and plugins, developing or outsourcing content, and setting up numerous social profiles in addition to the time it takes to find good domains.
Then there are the potential hosting and security problems that you can run into, which will also take time to fix. Yes, all of this can be outsourced, but doing so would increase costs, which might seriously harm your return on investment.
When developing your PBN strategy, it’s important to strike a balance between the work you pay others to do for you and the work you do yourself.
Risk
Even while PBNs may be directly responsible for the success of your websites, this success isn’t really based on the strongest of principles. Google is passionate about pursuing link spam as it sees it, and PBNs are one of the main sources of this.
PBNs must thus be utilized in conjunction with longer-term link-building strategies in order to construct a more balanced portfolio of backlinks that won’t irritate Google.
Are Private Blog Networks Safe to Use?
PBN-Safety
The truthful response is a loud “no” if you want to just rely on the potential power of PBNs. It’s never a good idea to put all your eggs in one basket, especially if it says “private blog network.”
PBNs may be a highly effective asset of a well-rounded and diversified SEO Expert in India strategy if you’re ready to accept a certain amount of risk (which, it should be noted, comes with potentially large benefits). The amount of control you may obtain is enormous, even if there is always a trade-off between expenses (time and money) and control.
After giving your argument significant thought, you may come to the conclusion that PBNs are the perfect addition to your existing SEO tactics, but you must be aware of the hazards involved and the trade-offs necessary to make the plan effective.
