Digital Marketing Agency and The Role of Social Media Marketing Manager


A digital marketing agency needs a wide range of employees with specialized knowledge. Social media marketing managers are no exception. From creating an effective social media strategy to knowing how to take full advantage of current tools and trends. These managers need to know everything about social media. They must be able to communicate their expertise to the rest of the team members and the clientele. If you’re interested in social media marketing, read on to learn more about what it takes to be an effective social media marketing manager at a digital marketing agency!

What Does a Social Media Marketing Manager Do?

A social media marketing manager develops and executes strategies for using social media channels to build brand awareness, drive traffic, and increase sales. He or she manages campaigns that help companies reach their target audiences on various social media platforms. This role is often paired with other digital marketing roles like web design and paid search management. 

For example, an agency might have one person who focuses on SEO (search engine optimization) and another who focuses on PPC (pay-per-click advertising). These two individuals would work together closely to coordinate efforts. And if you’re wondering about what makes up a day in the life of a social media marketer—it’s all about creativity! Successful marketers are always coming up with new ways to generate interest and buzz around brands. 

They use data collected from social networks such as Facebook, Twitter, Instagram, YouTube, LinkedIn, and Pinterest to make decisions about how best to engage customers online. And they also track responses from consumers so they can refine their approaches over time.

What are their Duties?

The role of a social media marketing manager is to make sure that their clients’ social profiles are up-to-date and highly visible. This ensures that they reach their audience through outlets such as Facebook, Twitter, LinkedIn, Pinterest, and more. To do so, they must have expert knowledge of all these platforms and how to connect them with their audience’s needs. 

They must also be able to communicate effectively with people from all levels in an organization. For example, they may need to work closely with those who create content for social media sites or work on SEO (search engine optimization) strategies. A good social media marketer will be able to help guide their client through any potential problems. Ghat might arise during the implementation of any new campaigns or changes made to existing ones.

What Type of Person Should Pursue this Career?

Social media marketing managers make great money, but they also work hard. One mistake that people often make is assuming that because social media marketing managers do things like tweet and post on Facebook all day, anyone could do their job. But it’s not true. Like most jobs, you need to be cut out for it; otherwise, you won’t enjoy your work and your performance will suffer. 

If you have a knack for writing, public speaking, and problem-solving, then maybe social media marketing management is right for you. If not, look elsewhere! The best place to start is by looking at digital marketing agencies that offer social media services. Then, research what skills are required for those positions.

What Skills Do They Need?

In order to function well as a social media manager, you need excellent communication skills and attention to detail. Managing your company’s Twitter and Facebook accounts isn’t simply about sending out tweets with links to your latest content—it’s also about responding to customer inquiries, troubleshooting, and collaborating with other teams across your organization. To succeed in such a role, you need both strong writing abilities and interpersonal savvy. 

You should be able to communicate clearly on all channels, whether it’s through the written word or video. It’s essential that you have an eye for detail and can follow instructions closely; otherwise, how will you know if someone is engaging with your brand? And when mistakes are made (and they will be), it’s important that you take responsibility for them quickly and own up to them publicly.

What Qualifications Do They Need?

As with any digital marketing agency, a strong understanding of digital marketing is required. A social media manager will typically need to have an understanding. How to create ads for Google’s paid advertising platforms like AdWords and Microsoft’s Bing Ads, as well as how to create different types of online display ads. 

Understanding analytics is also important since marketers need to be able to look at data to measure conversions and optimize their campaigns over time. A degree in marketing or advertising can be helpful but not essential. Finally, it’s crucial that social media managers are up-to-date on industry trends and changes so they can effectively reach out to their audience.

How Much Can you Earn as a Social Media Marketing Manager?

A social media marketing manager’s salary varies depending on where he or she works. The average annual salary for marketers across all industries is $93,000 as of May 2017. According to Glassdoor, an online recruiting platform that collects self-reported salary information from anonymous employees and job seekers, social media managers earn on average $57,913 per year. 

Those who work at digital marketing agencies tend to make more than those employed by other companies; according to PayScale, a compensation data company, they can expect to make between $50,000 and $70,000 annually.

Where are they Most Employed?

Many digital marketing agencies employ social media managers to grow their clients’ presence and reputation on various platforms. According to one study, social media companies need around 30,000 new employees by 2017. The most commonly hired digital marketer roles include web designer, content manager, search engine optimization specialist, and customer service manager. 

In addition to those positions, many digital marketers work as independent contractors or freelancers. To become a social media manager, you’ll likely need at least five years of experience. Working with top brands and extensive knowledge of Facebook, Twitter, LinkedIn, and Instagram. Most employers also require that candidates have a bachelor’s degree in business administration or communications.

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Working Hours and Environment

Most social media managers work during business hours because their clients are often based in North America and Europe. However, some companies do hire night shift workers to respond to social media queries when they arise. During their day (or night), social media managers can be found at their desks while they interact with their audiences on a variety of channels like Facebook, Twitter, Instagram, and LinkedIn. 

They also meet with other marketing teams or department heads as well as brainstorm ways to increase brand awareness or drive more traffic to company websites. These meetings could take place virtually via Skype or Google Hangouts, but some agencies prefer in-person meetings.


The role of the social media marketing manager is perhaps one of the most important positions within an organization. Through their efforts, they influence customer engagement and brand loyalty. Ultimately determining whether or not customers will continue to purchase products or services. A well-rounded social media marketing manager has a firm grasp of strategies for attracting customers. Also, have an effective skill of responding to both negative and positive feedback. They also possess strong communication skills, as well as experience with various platforms such as Facebook, Twitter, Instagram, and Snapchat. 

These are just some of the many qualities that go into being a successful social media marketing manager; it’s also critical that they have excellent time management skills and can work independently while still maintaining excellent relationships with co-workers. This position requires someone who is creative but organized; someone who can think quickly on their feet but plan out every detail before taking action.

Happy Reading!!!!

One thought on “Digital Marketing Agency and The Role of Social Media Marketing Manager

  1. Well said!!!! They work to promote and strengthen an organisation’s brand(s) using social media platforms. Often in charge of producing content, evaluating data, coordinating with important company stakeholders, planning and managing social media campaigns, and developing methods to grow followers.

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