Social media has positioned itself as a very useful channel for all kinds of fields, and we must not ignore how harmful it can be for a business to misuse social networks.
For this reason, today, I am starting on Teresa Alba’s blog, talking about the correct use of social networks and how to choose the best ones according to the established objectives.
Currently, almost all companies have some profile on networks since it allows them not only to maintain contact with current clients but also with potential clients.
But is it necessary to be present in all existing social networks?
This is a question that many businessmen ask themselves when planning their external communication strategy.
Next, I offer you a series of tips that will help you when deciding on the use of social networks that your company or business should make. Among them, we will talk about:
YouTube.
Facebook.
Twitter.
Instagram.
Pinterest.
How do we avoid the misuse of social networks according to objectives?
Only you know what your company’s vision is and, therefore, what your business goals are.
An aluminum company is not the same as a cosmetics company, which implies that the communication strategies will be different in these two cases.
It is clear that if your company is specialized in organizing trips for the elderly, it will not use the same social networks as a youth clothing brand.
In the first case, your target audience is elderly people who, for the most part (although not always), do not have a great knowledge of networks, so being present on a large number of these platforms would be counterproductive.
In addition to this, you should be aware that these platforms must be updated regularly. In other words, it is useless for you to create an account on Facebook, Twitter, or Instagram, if you are not going to pay enough attention to it.
In fact, this would show certain laziness and apathy on the part of the company, so the image you would be giving would be frankly negative.
Once you have determined these aspects, the next question is; What use of social networks is going to help you with your business? What are the best networks for your brand?
Do you use YouTube the right way?
Currently, there are many companies that include YouTube in their digital strategies, and it is part of their good use of social networks at a business level.
However, you should keep in mind that updates on this platform must be very regular. So if you don’t have the time or the means to create quality videos, it’s best not to create a YouTube channel.
Why use the social network Facebook?
Facebook, since Mark Zuckerberg created it in 2004, has become one of the most popular social networks on the planet. This means that there are few people who do not have a profile on this platform, so its impact is greater.
“The option of creating a fan page instead of a personal profile allows you to develop good branding and positioning strategies, as well as monitor your activity.”
This platform is suitable for both small and large businesses and offers you great interaction with your customers, which will help you in the loyalty process.
In addition, by having so many users in the world, you will reach a greater number of potential customers.
How to make profitable use of Twitter in a social media strategy?
The social network of the little blue bird is another of the great favorites of the public. It presents a very specific use of social networks, characterized by the immediacy of its messages.
“Thanks to its immediacy, it is very useful for those companies that require continuous interaction with their users.”
If your company is dedicated to the world of communication, having an account on this platform is essential.
Like Facebook, Twitter allows you to monitor your activity and is especially useful for knowing what is being said about your brand.
This social network can give you great economic benefits if your number of users is very high, as is the case with celebrities.
Cristiano Ronaldo, with all his triumphs on the pitch and his different business activities, is an example of how Twitter can become an additional source of income; the Real Madrid player charges $230,000 per tweet.
When is Instagram the best option for a business?
This social network is based on the publication of photographs and videos by users.
Hotels, rural houses, restaurants, or fashion stores can consider this platform as a great ally. Its great versatility has made it one of the most attractive social networks for the public.
Why does making good use of the social network LinkedIn have great potential?
It is the most popular professional social network at the moment. The use of social networks of this type presents the possibility of networking and contacting different clients and companies.
On the other hand, this social network gives you the opportunity to form part of different business groups based on your activity. It is a very good option to create a network of business contacts.
Is the use of the social network Pinterest a good option for all types of businesses?
Like Instagram, it is of special importance for those companies capable of generating content with great visual impact.
Most Pinterest users are women, so if your target audience is this group, you must be present on this platform.
“It is one of the places where users look for inspiration.”
Therefore, if your company has to do with decoration, travel, cooking, or DIY (among other things), you should have an account on this platform.
Conclusion
There are many social networks that exist, although, in this article, we have only seen the main ones. Similarly, there are many ways to use social networks, and this depends on the brands and their objectives.
However, each of them is created with a specific purpose, and knowing how to take advantage of its strong point will make it easier for you to get what you are looking for.
