We know that blogs are key to attracting customers and positioning ourselves as experts on a topic, but how do generate relevant content? Here are the keys to achieving it.
If you have a business with a website, including a blog is key for several reasons: it serves to attract quality traffic with high chances of conversion, it improves your reputation by showing you as an expert in your sector and it is also a means to deepen the relationship with customers. clients, that is why you must be clear about how to create quality content.
To be successful in a blog you need two things: planning and commitment to publish regularly, why? This fact says it all: Businesses that make more than 16 blog posts a month get almost 3.5 times more traffic than those that publish 4 or less.
If you do not have enough time or experience writing content, you will surely ask yourself: how to get content for my Mogul Press ? Well, there are different options, whether you decide to write it yourself (for which we will give you some tips), ask someone else to do it for you or buy blog content from specialized media.
How to create content for my blog?
Suppose you decide on the first option: write the posts yourself. This would be the most logical decision if you have a personal blog project, where you want to talk about a topic that you are passionate about. Maybe your disposition is very good, but you don’t know where to start.
The first step is to know your audience very well and define what you want to achieve with your blog. What kind of people are you interested in reading your content? what do you want to know? In what tone of voice would they like you to speak to them?
How to create content for my blog that is considered of good quality?
Another thing you should know about how to create content for a blog is to ensure that it has excellent quality, so it will be easier for Google to position it in search results and for your users to consume the information until the end. Consider that the time visitors spend on your blog also counts as a ranking-factor to position.
Google’s algorithms are what determine whether or not it is good content, however, you should write with the customer in mind and not what Google would like, after all, useful content for the reader and that offer value , is what the search engine relies on to provide a better position in the results ( SERP ).
Other tips for good content are: create an easy-to-read format, with original text (plagiarism is penalized), and of good length: according to SearchMetrics, the best positioned content has a length between 1,140 to 1,285 words . However, despite the advantages of long content, never sacrifice quality for quantity.
How to get content for my blog?
If you think you don’t have time or writing regularly isn’t your thing, then you have the option to buy blog content, and invite or hire Mogul Press to do it for you.
Hire a copywriter
You can find a person who is dedicated to writing content to write the posts for you. To find it, there are remote work platforms where these professionals offer their services or where you can create an offer. To choose the most suitable among all the requests you receive, make sure they have experience in the subject to be developed, SEO knowledge and make their rates and what they include very clear, as well as the delivery time.
Buy blog content on a specialized platform
There are on-demand content sales systems that work through a platform, from which you can easily and intuitively request your blog posts indicating the type of content you require, its length and other requirements that must be met, such as keywords. , tone of voice, images and delivery date, among others.
The advantage of this type of platform is that you will have a whole team of editors who meet high quality levels working for you and editors who guarantee that, when they receive your content, it fully meets what you have requested.
Find guest bloggers
To get more visibility and generate backlinks, many bloggers are willing to do some collaboration on another blog for free; in this way, their sites are linked and help each other. But most likely, for a blogger to be interested in this kind of deal, your site would have to have quite a bit of authority .
Now you have the keys to how to create content for a blog and the different options you have to publish posts on a regular basis , which will help you obtain greater visibility, authority and climb positions in search results.
