Photos of a product influence more than two-thirds (72%) of shoppers. In addition, user-generated videos on YouTube get 10X more views than branded content.
Apart from this, 47% of Millenials and 36% of GenZ trust User-generated more than any other form of content.
Yes, we have bombarded you with facts and figures first up, but we wanted you to get a clearer picture of how impactful User-generated content or UGC is.
Now, since you have got a grip on the impact of User-generated content, let us make you understand what UGC is and what benefits it will serve you in achieving your business objectives. So, let’s not put a hold on your excitement any further and get straight into it!
What is User-Generated Content (UGC)?
“User-generated content or UGC is the content created by people for the people.”
UGC is an authentic, relevant form of content in images, videos, testimonials, feedback, or reviews coming from consumers about a brand. Based on their personal experiences, customers post about a brand on various social and review platforms that act as guiding light for other customers looking to try out that particular brand. UGC is genuine since customers share their experiences with their own choice, whether good or bad.
User-generated content is a result-driven part of a marketing strategy. Since consumers talk about your brand online, you get diverse content. Furthermore, you can form a plan around this since UGC connects with the customers as it comes from other customers, creating a sense of trust.
Numerous UGC platforms like Taggbox enable brands to aggregate and post user-generated content across various social and digital media platforms such as Instagram, Facebook, Twitter, Pinterest, etc.
Benefits of User-Generated Content
User-generated content holds several benefits, and we shed light upon some of these, which you can leverage in your upcoming marketing campaign.
Authenticity is the trump card
People’s purchasing decisions are significantly influenced based on the reviews by fellow customers. Therefore, consumers’ authentic content for a brand is a great crowd puller and is the primary benefit that UGC serves.
Consumers aren’t the only ones that are focused on authentic content. Authenticity is a critical characteristic of successful content, according to 60% of marketers. And no other type of content is more genuine than user-generated content since it is based on customers’ real-life experiences.
And, with consumers viewing user-generated content as 2.4 times more authentic than content developed by brands, now is the moment to invest in an authenticity-driven social marketing approach.
Higher People Engagement
When brands share relevant user-generated content over social media, websites, or any other digital platform, about 28% higher customer engagement has been noticed than the brand’s professionally created content.
These numbers are not surprising since user-generated content resonates more with people on the grounds of trustworthiness and authenticity. As a result, images and videos under UGC attract more likes and shares than branded content.
Using a social feed aggregating tool like Taggbox to display UGC develops social proof, which helps your brand drive user engagement. It also aids in the development of credibility, a stronger brand image, and effective organic marketing.
Enhances Brand Advocacy
Instead of being a viewer, UGC allows customers to participate in a company’s growth actively. This part has a significant impact on brand loyalty because individuals thrive when they are a part of something bigger than themselves. Offering UGC allows them to join a company’s community.
UGC also facilitates communication between a brand and its customers, and this level of brand interaction aids in the development and growth of a loyal follower base.
Sharing audience content assists build and strengthening audience relationships, resulting in increased brand loyalty.
Improves Conversion Rates
The value of UGC’s social proofing, particularly when it comes to reviews, is widely known. So it’s critical to have it on your website, especially if your brand is generating it in large volume. In addition, users benefit from third-party ratings because they provide more transparency, whereas on-site reviews help clinch transactions.
According to data, customers are 63 percent more likely to buy from a site with user evaluations. Furthermore, according to this analysis from Bazaar Voice, users who interact with UGC are likely to spend 11 percent more than those who don’t.
Conversion rates rise as the amount of reviews rises, with Reevoo estimating that 50 or more reviews per product are the sweet spot, resulting in a 4.6 percent gain.
Wrapping Up
User-generated content, or UGC, has taken the marketing world by storm with the results it has provided in user engagement, social proof, brand advocacy, conversions, etc. However, if you are not getting the desired numbers in terms of your business objectives, then this is the right time to give user-generated content a chance to change for business fortune.
