What makes a writer a good SEO writer?

There is a big difference between writing and SEO writing. Given that, you might have the potential to be a fantastic writer. However, this does not mean that your writing is search engine friendly.

Typically,  a specific SEO blog writing service hires SEO writers specifically to serve their clients. And, they look for some specific factors in a writer that make a good SEO writer.

If you want to be one, learn the characteristics of a good SEO writer as well as what SEO writing is.

What is SEO writing?

SEO writing is done to increase traffic to a specific website. Nowadays, the blogs that appear on the first page of a search are Search Engine Optimized.

Assume you’re writing for a specific service or company. Your goal now will be to ensure that the service/business ranks higher in the search engine. To do so, you must incorporate SEO techniques into your writing.

This includes keyword research, writing high-quality content that corresponds to user intent, and optimizing your headers for easy page crawling.

4 Factors that make an SEO writer skilled

You have just learned the central concept of SEO writing. Nonetheless, there is more to know. Look over the sections below to learn how to become a competent SEO writer.

1.    Ability to write for various industry

The first skill an SEO content writer needs to possess is to write for a different kind of industry. Also, they need to master several types of writing styles.

Let’s say you are associated with an SEO writing agency. Generally, these service works for clients from various industries.

Keeping that in mind, you might have to write for a lawyer site today. The next day, you will be writing for a wedding planning website. Not to mention, lawyer site and wedding site are two different services.

Besides, the tone for writing won’t be the same for these two services. To make it simple—you are not supposed to write for a lawyer site the same way you would write for a wedding site. That means the way of expressing ideas for the two sites will be in no way similar.

A strong  SEO writer will have the capability to write for different kinds of services at a time. Also, they can ensure the special tonality of a piece of writing for a certain service.

2.    Familiar with the latest updates

You already know that SEO content is crafted for search engines. In connection to that, in present days, the writing process for search engines evolves with search engine algorithm updates.

Let’s consider Google as it’s the dominating search engine. You see, Google changes its algorithm a lot. On top of that, every single algorithm update will change the nature of the search engine.

Now, if you don’t change your writing style as the search engine demands, there won’t be any real outcome.

In other words, the site you are writing for will be losing traffic. Consequently, people won’t find out about the service. That means a particular business won’t be able to offer their service to the people making searches online that they could have done with your SEO writing.

3.    Catering to search-intent

SEO content writers are supposed to have a few more additional skills along with other core skills. For example, in essential you understand—what is the search intent of a visitor. Search intent is also known as user intent.

As an example, you want to know how to make DIY phone cases. Also, you need to know how to stretch a tire. You can see that the two topics are different. Thus, when you search for DIY phone cases, you will most probably search by ‘DIY phone cases.’ In connection to that – are you going to write the same thing to learn how to stretch a tire?

A good writer will know how to use search terms in a natural manner that answers certain questions of a searcher/reader.

4.    Writing on a topic instead of a keyword

This aspect is basically an extension of the previous factor. Any professional SEO content writer must be able to write for topics other than keywords.

You may be aware that keywords have specific locations in an article. However, if content focuses too much on a different topic rather than the main thing a reader is looking for, it will not be user-friendly. As a result, Google will not rank it.

And a skilled SEO writer will understand how to create content that is both unique and relevant to the original query.

Closing remarks

An SEO Content writer must be a thorough researcher as well as a competent writer. In the end, it is the combination of all of these factors that results in a good SEO content writer. I hope this post leads you further into the world of content marketing.

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