After developing your website in online market the next crucial step is to rank it on various search engines to create your brand presence and availability in online world.
Search engine optimization plays a very important role in marketing your brand. As it provides more engagement of people in your website, which will eventually increase companies profit, sale and ROI.
Whether you have your business presence in online market or offline market it requires to get exposed. So that it create awareness in people about a new launch in market. In offline market it require your huge investment but in Internet marketing it is cost effective and not even a single penny is required to create your brand awareness in market. Also you can get visibility in front of millions of customers whom you have not even thought of would give response to your brand.
Type of SEO
Search engine optimization is a tool of internet marketing. Which consist of as many benefits as internet marketing consist of in comparison to other methods of promotion? Here we will discuss its type so that marketers understand its ways to promote there business.
Organic SEO
SEO optimize your website with relevant keywords , phrases, links, URL’s and meta tags so that it get rank in various search engines like google , yahoo and Bing. It is organic which means it does not invest a single amount from your pocket or savings to rank your website. When your website is ranked in search engines then any user who wants to go through your brand could simply type a matched word related to your keywords then search engine will redirect it to your website directly. If there is large number of searchers in your website then Google will also rank your website in top 5 searches. This will be easier for users, as your website will be available in search engine every time the user make search.
This type of SEO is used by companies who have low budget of marketing. But if implement well it would provide unbelievable benefits to companies in a very limited time. You can use Google AdWords or Microsoft keyword searcher tool to find unique and attractive keywords for your website content.
Paid SEO
Here some investment is required by companies to rank there website in search engines. Most of the companies use Pay per click method here. PPC is a paid promotion method it form a banner and Pop-up of your brand which further get advertised in search engine by prompting in between every Search made by user so that it catches the eye of user and create an urge in them to visit your website and see your brand. This method work for only limited time, till the time you have paid for the Ad to exist in market but in that particular time period it provides tremendous benefits to companies.
After noticing a good result from SEO, it has become very much important in internet marketing and in this digital age. Without implementing it you would not be able to create your website presence in market.
About The Author
Written by the Founder of Delhi Courses Institute Mr. Gaurav Heera who’s an Edupreneur & passionate stock market analyst having more than a decade experience in the industries. His institute Delhi Courses provides multiple job oriented courses and is known for its best digital marketing courses in Delhi.
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