What do you first notice in a product? The features? The value you get? How approachable and useful it is for you? Or is it design? We believe that the design leaves a worthwhile first impression and a consumer’s attachment to a product is mostly defined by how well thought out the design is. We live in a society where everything is interactive and much more defined.
Storytelling matters and if you look at popular apps nowadays, notice that there is a navigational journey – the UX is clearly defined. And trust us, there are companies in Dubai actively looking into design spaces and how they can release better digital products for their clients.
A lot goes into the design process and in terms of business, remember that design is communicative and will establish a tone for your brand. It is the perfect opportunity to let your audience know what the business stands for and where you need to head next.
Keep reading as we cover why UX design is important and what you should acknowledge.
Brand Building
Figures and different surveys show us that people are most likely to proceed with a website or an app if the design is functional enough and if they understand the message. There are high expectations and with a lot of competition at every corner, your brand should be clear with its messaging and must stand out.
Look at leading companies and see why their products stand out from the masses. Whether it be Amazon, Google, Apple, or any other. Notice that they have distinct identities and are clear about what they do and the values they stand for. Take note of brand identities and communicate everything with the mobile App development Dubaicompany you partner up with.
Retain Consumers
Figures show us that consumers are far more likely to revert back to an app and use it again if the user experience is worthwhile and meets their requirements. To build loyalty and a sense of trust among your consumers, you need to figure out what they require and then merge it with upcoming trends.
It’s a win-win situation. Positive experiences will lead to positive feedback, and so on. And there is always a chance that a consumer will refer your brand to their social circle, increasing awareness. And it is always easy to accommodate existing customers over prospective ones.
Results in Higher ROI and Revenue
Companies that adopt a UX design strategy and follow through with it are far more likely to go beyond their expected yearly revenue and the time taken to achieve ROI is reduced as well. Do not underestimate what a well-figured UX design strategy could do for your business.
Even a minor change in a navigational button, adjusting the way it is placed could lead to the generation of an entirely new perception for the audience and will most likely have a positive impact. For an e-commerce store, adjusting the cart, the wishlist option, along with all the shopping features in a way that is user-oriented will eventually lead to higher revenue streams.
More Than Sales
While we do acknowledge how important a streamlined sales process is for business, and the growth of a brand but do not sideline or underestimate the design process, and the potential it has.
And besides, they are not exclusive to the other. A well-designed app will lead result in a better user experience and that will ultimately generate better sales. Going above and beyond what was expected.
Final Thoughts
If you have a running app already and are looking to upgrade further, be ahead of your competitors, then implementing a thorough UX design strategy is the only way to do it. Think ahead and see where you want to go. Do you want to be in the big leagues? Or do you want to stay ordinary?
When we look at multinational brands, we see that they have a distinctive identity and are unparalleled to any other platform when it comes to the experience for the user. Do market research, see where your audience stands, and proceed with a UX design strategy. Trust us. The research combined with the way a design agency will help you strategize is worth the time.
