Can you think of an example of a website that seems out of date and uninspiring? When you went there, what was your overall impression? Was it positive, or did you receive the impression that they fell short of your standards?
Websites, like your clothes, need an occasional update. Consider your favourite clothing from five years ago, when it was the height of style. That shirt would be totally out of place and retro in 2019. If you are looking for a professional website development company than you can contact Web Development India with talented team of website developers and web designers.
Unfortunately, not all company owners understand the need of maintaining a fresh website. When you’re done reading this, give us a call and we’ll help you figure out whether yours is in need of a facelift, too.
Here are ten good reasons to redesign your website:
1. Impression management is crucial. If you launched your website as a hobby a few years ago, it can look amateurish by today’s standards. Many site visitors form an opinion about your site in the first few seconds they are there, therefore it’s important to have visuals that are professional, appealing, and engaging. That’s why it makes sense to refresh your website’s overall design. A more professional appearance can also help you draw in and maintain more high-quality customers.
2. Your potential customers are checking out the competition. The Internet has made price comparisons and store comparisons a breeze for today’s modern shopper. Because of this, it is essential for businesses to regularly update their webpages with new content. Whoever has the most professional-looking site with the most useful tools and data comes out on top. Redesigning your company’s website with engaging visuals and a user-friendly interface might offer you a competitive edge.
3. The efficiency of online sales has been boosted. Before, it was common practise to just host an online brochure for your company. Designing a website in today’s day allows for a higher conversion rate from visitors to buyers. You may improve your website’s ability to generate revenue by consulting with a competent web design agency to review the site’s structure and content.
4. Modernized web-based tools. Your website will benefit from utilising the most recent version of WordPress or any other content management system (CMS). Keeping your website secure from intrusion requires always using the most recent security fixes. Protecting your customers’ personal information in this way is important. Additionally, it prevents malicious users from utilising your server to spread malware or spam.
In a similar vein, hackers may easily compromise outdated shopping cart systems that have not been updated in a long time. The same is true for both proprietary and open-source software; regular updates are required to keep up with the ever-evolving demands of users and the ever-evolving methods by which hackers attack systems.
5. We’ve shifted our attention in the business world. Eventually, you’ll have to adapt to the new realities of running a business. Now that you have something fresh to sell, you may want to expand your target audience. Since your website’s design and content should be driven by who visits it, a change like this may need a redesign to reflect the new audience you’re trying to attract.
Keep your website’s firm details up to date as well. You have new staff members to list, achievements to highlight, or a new address to update in your bio. Maintaining a website that contains accurate content requires regular reviews.
6. Google ranks sites higher that have been recently updated. Website rankings are heavily impacted by how recently content was updated. Google takes how recently a page was updated into consideration when determining its search engine ranking. Which means that if your website hasn’t been updated in a while (months or years), it may fall in the rankings.
What’s more, you shouldn’t let potential sales slip through your fingers because a visitor decided they could find better elsewhere after checking you out. Either your target audience isn’t interested in what your site has to offer, or they visit and are quickly put off.
7. A better site architecture is shown to increase search engine rankings (Search Engine Optimization). Search engine optimization (SEO) may be greatly improved by making a few minor adjustments to your site’s structure. Site architecture, page titles, picture names, meta tags, and content may all be greatly enhanced throughout a redesign to make it more search engine optimised.
8. Getting rid of unnecessary items is a must. Sticking fresh material in random places might cause a website to become confusing and inefficient over time. Redesigning a website allows you to streamline the language, design, and user experience. Visitors won’t be as sidetracked or confused in their search for information if you organise it this way.
9. It is not accessible from mobile devices. More than seventeen percent of all site visitors are using a mobile phone or other mobile device. There is a good chance that you are losing customers because your company’s website is not optimised for mobile use. With a redesigned website, you can make it responsive to mobile devices such as smartphones and tablets, and ensure that users have a pleasant experience regardless of the size of their screen.
10. Improves connectivity to social networks. If your website was developed more than a few years ago, it may not be social media ready. By encouraging visitors to share your material using social media sharing buttons, you may increase traffic to your site and exposure for your company. You may further develop rapport with a potential customer by providing connections to your social media profiles. Additionally, it allows for the instantaneous dissemination of specials and offers to consumers who are primed to make a purchase.
Can You Benefit from a Redesign of Your Website?
Your website’s potential as a revenue generator for your organisation may be greatly increased with the help of a skilled web and marketing firm. In addition to giving your site a fresh new design, they may also improve its performance in search engines, make it more user-friendly on mobile devices, and increase conversions. There are many Website Development Agency in USA with good web developers and designers who are skilled and professional to develop custom web application.
