One of the best and cheapest ways of promoting a new brand or business is through step & repeat backdrops. These backdrops are the best for special occasions and events. According to Adobe, event photography involves the professional art of clicking top-quality pictures during high-profile events and occasions, from grand corporate events, award ceremonies, music festivals, and galas to personal events such as birthday parties or wedding celebrations.
Small businesses trying to gain a competitive edge and fulfill high marketing and advertising standards at open houses, society events, tradeshows, and other corporate events and special occasions may consider creating fantastic backdrops with step & repeat banners. Media backdrops are an integral part of high-profile events. You may use them as a stunning backdrop for photo opportunities with attending celebrities and guests before the event or after the event. Event partners and sponsors will always expect their brands to be highlighted to grab the attention of attending TV and the press. Marketing and design experts have been enhancing the designs and patterns for these backdrops over the years. Here are some more design tips from experts for your step & repeat banners.
Logos Should Be of the Perfect Size
Ideally, logos displayed on the step and repeat banners appear repeatedly across the entire backdrop. However, they are placed strategically to create an attractive backdrop not clumsy or overly busy. Best pictures clicked against a media wall should feature just two to a maximum of five or six such logos. The ideal size of a rectangular logo should be 9 inches to almost 11 inches wide. Round or square logos maybe five to 8 inches wide to be visible. Avoid using tiny logos as they appear insignificant and fail to grab the audience’s attention. Likewise, avoid using large logos as they will cause unnecessary distraction.
Use the Right Colors
The logo designs for your step & repeat backdrop should be elegant and legible, and that is possible if you use the perfect color schemes. You may consider avoiding poorly contrasted colors or excessively bright color tones. You have the option of toning down vibrant colors for a more muted look. Remember that gaudy tones have the potential to bleed. Use color tones depending on the fabric used for creating the backdrop. Some fabrics help create faded colors, while vinyl media walls make colors appear brighter.
Opt for the Best Fabric for Glare-Free Outcomes
Every picture taken at an event has an immense opportunity to be visible to thousands of people via print or online. Make sure that your step-and-repeat banners do not cause any glares under the bright camera lights. Your brand will certainly stand out if the backdrop has been designed using the right colors. You may consider using a matte or non-glare backdrop fabric for your event photography. Excessively glossy step & repeat banner materials may adversely affect the overall quality of the pictures clicked. Use no-glare fabrics for perfect event photography. If you are using a vinyl backdrop, you may add white space strategically between the logos to minimize glare.
If you keep the above-discussed fundamental principles of step-and-repeat banner designing in mind you will never go wrong. Choose a reliable printer to meet high product standards.